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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising"
~subject:"Advertising"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Advertising
Consumer behaviour
447
Konsumentenverhalten
447
Brand image
90
Markenimage
90
Brand management
87
Markenführung
87
Beziehungsmarketing
69
Relationship marketing
69
Werbung
57
Brand
48
Markenartikel
48
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Online retailing
43
Online-Handel
43
Advertising effects
32
Werbewirkung
32
Dienstleistungsqualität
31
Service quality
31
Social Web
30
Social web
30
Internet marketing
29
Online-Marketing
29
Designation of origin
26
Herkunftsbezeichnung
26
E-commerce
24
Electronic Commerce
23
Marketing management
22
Marketingmanagement
22
Confidence
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
South Korea
18
Südkorea
18
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Undetermined
49
Free
4
Type of publication
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Article
57
Type of publication (narrower categories)
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Article in journal
Government document
Konferenzbeitrag
Aufsatz in Zeitschrift
57
Language
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English
57
Author
All
Eisend, Martin
4
Septianto, Felix
3
Chen, Huan
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Rößner, Anna
2
Srivastava, Jaideep
2
Youn, Nara
2
Almossawi, Mohammed M.
1
Apil, Ali Riza
1
Arango, Luis
1
Bakalash, Tomer
1
Bandyopadhyay, Argho
1
Barnwell, R. Wixel
1
Bi, Sheng
1
Bujisic, Milos
1
Burgess, Amelie Jay
1
Campbell, Colin L.
1
Casidy, Riza
1
Chan, Kara
1
Chang, En Chi
1
Chen, Chien-Wen
1
Chen, Ming
1
Chen, Tao
1
Chen, Wen-Kuo
1
Cheng, Calvin
1
Chiu, Weisheng
1
Cho, Heetae
1
Cho, Yoon-Na
1
Choi, Beomjoon
1
Chow, Clement S. F.
1
Collier, Joel E.
1
Cui, Yuanyuan
1
Darke, Peter R.
1
Das, Arindam
1
Das, Debarati
1
Davis, Cassandra Denise
1
Deng, Xun
1
Diehl, Sandra
1
Dix, Steve
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of advertising
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
100
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
60
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing : ZFP ; journal of research and management
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
57
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57
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1
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
2
"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf
;
Diehl, Sandra
;
Koinig, Isabell
;
Chan, Kara
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
Saved in:
3
An integrative approach to determinants of pre-roll ad acceptance and their relative impact : evidence from big data
Lee, Mi Hyun
;
Kim, Su Jung
;
Yoon, Sang-Hyeak
;
Park, Sungho
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 76-84
Persistent link: https://www.econbiz.de/10013362252
Saved in:
4
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
5
Buying a chance at love : the influence of attachment anxiety on consumer preference for romantic advertising
Davis, Cassandra Denise
;
Jeong, Hyewook Genevieve
; …
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 326-341
Persistent link: https://www.econbiz.de/10014575281
Saved in:
6
Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen
;
Lee, Mi Hyun
;
Chen, Ming
;
Han, Zhu
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
Saved in:
7
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng
;
Perkins, Andrew
;
Chen, Huan
;
Phifer, Benjamin
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
Saved in:
8
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
9
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
10
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
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