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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Online-Handel"
~subject:"Werbewirkung"
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Online-Handel
Werbewirkung
Consumer behaviour
477
Konsumentenverhalten
477
Brand image
99
Markenimage
99
Brand management
88
Markenführung
88
Advertising effects
73
Beziehungsmarketing
68
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68
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53
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Chang, Chingching
2
Chiu, Weisheng
2
Cho, Heetae
2
Gao, Zhihong
2
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1
Chan, Shiu Fai
1
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1
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1
Chao, Chih-Wei
1
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1
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Asia Pacific journal of marketing and logistics
Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
399
Journal of business research : JBR
308
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
143
Psychology & marketing
97
Journal of internet commerce
96
International journal of electronic marketing and retailing : IJEMR
94
International journal of internet marketing and advertising : IJIMA
94
International journal of advertising : the quarterly review of marketing communications
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of promotion management : innovations in planning and applied research
80
Electronic commerce research
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
68
Cogent business & management
66
International journal of hospitality management
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
International journal of consumer studies
61
Information systems research : ISR
58
Journal of advertising research
58
The international review of retail, distribution and consumer research
58
International journal of retail & distribution management
57
Journal of retailing
57
Journal of electronic commerce research : JECR
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Marketing intelligence & planning
54
Marketing letters : a journal of research in marketing
49
Journal of international consumer marketing
47
The journal of product & brand management
47
International journal of retail and distribution management
46
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of marketing research : JMR
44
European journal of marketing : EJM
43
International journal of electronic commerce : IJEC
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing
41
International journal of business information systems : IJBIS
40
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ECONIS (ZBW)
117
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117
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1
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
2
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Emotional responses in online social interactions : the mediating role of flow
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1599-1617
Persistent link: https://www.econbiz.de/10014315791
Saved in:
5
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
Saved in:
8
Exploring consumer purchase intention in cross-border e-commerce : evidence from "belt and road" countries
Jian, Jie
;
Lv, Ling
;
Wan, Li
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 625-644
Persistent link: https://www.econbiz.de/10014285866
Saved in:
9
Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li
;
He, Shanshan
;
Deng, Hepu
;
Wang, Xiaoyi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
Saved in:
10
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
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