//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Stakeholder
Consumer behaviour
2,621
Konsumentenverhalten
2,621
Corporate social responsibility
1,739
Corporate Social Responsibility
1,732
Business ethics
1,599
Unternehmensethik
1,594
Ethics
1,081
Ethik
1,010
Innovation
920
Firm performance
912
Unternehmenserfolg
912
Relationship marketing
807
Beziehungsmarketing
805
USA
805
United States
805
Brand management
729
Markenführung
729
Theory
660
Theorie
655
Managers
633
Markenimage
629
China
628
Führungskräfte
628
Innovation management
588
Innovationsmanagement
587
Führungsstil
539
Leadership style
539
Social Web
531
Social web
531
Corporate Governance
503
Corporate governance
503
Multinationales Unternehmen
488
Transnational corporation
488
Entrepreneurship
476
Business start-up
456
Unternehmensgründung
456
Entrepreneurship approach
444
Bibliometrics
418
more ...
less ...
Online availability
All
Undetermined
680
Free
13
Type of publication
All
Article
1,143
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,145
Case study
14
Fallstudie
14
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
2
Sammelwerk
2
Konferenzschrift
1
more ...
less ...
Language
All
English
Author
All
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Gupta, Suraksha
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Swaen, Valérie
6
Veloutsou, Cleopatra
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Fassin, Yves
5
Freeman, R. Edward
5
Iglesias, Oriol
5
Ko, Eunju
5
Markovic, Stefan
5
Merchant, Altaf
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Chen, Jiawen
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Kornum, Niels
4
Liao, Junyun
4
Lindgreen, Adam
4
Merunka, Dwight
4
Moutinho, Luiz
4
Mühlbacher, Hans
4
Ozdemir, Sena
4
Pantano, Eleonora
4
Sachs, Sybille
4
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
Journal of business research : JBR
The journal of brand management : an international journal
356
The journal of product & brand management
307
Journal of retailing and consumer services
247
Corporate social responsibility and environmental management
183
Business strategy and the environment
179
Tourism management : research, policies, practice
163
Psychology & marketing
140
European journal of marketing : EJM
114
Journal of travel and tourism marketing
112
International journal of hospitality management
104
Journal of marketing communications
103
Industrial marketing management : the international journal for industrial and high-tech firms
101
Business & society
98
Marketing intelligence & planning
89
Cogent business & management
85
International journal of project management : the journal of The International Project Management Association
85
Technological forecasting & social change : an international journal
84
Journal of strategic marketing
82
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
82
Journal of international consumer marketing
74
Tourism management perspectives : TMP
73
The journal of consumer marketing
72
Journal of marketing management : MM
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of the Academy of Marketing Science
68
International marketing review
66
Journal of marketing
65
Journal of global marketing
63
Journal of business ethics : JBE
60
Marketing letters : a journal of research in marketing
60
Journal of fashion marketing and management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
54
Journal of promotion management : innovations in planning and applied research
53
Journal of promotion management : JPM
52
Strategic management journal
52
more ...
less ...
Source
All
ECONIS (ZBW)
1,145
Showing
1
-
10
of
1,145
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
7
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->