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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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| 12 applied filters
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Subject
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Brand image
Herkunftsbezeichnung
Innovation adoption
Service quality
Consumer behaviour
842
Konsumentenverhalten
842
Markenimage
171
Brand management
145
Markenführung
145
Beziehungsmarketing
111
Relationship marketing
111
Ethics
103
Ethik
101
Corporate Social Responsibility
93
Corporate social responsibility
93
China
87
Business ethics
82
Unternehmensethik
82
Brand
73
Markenartikel
73
Customer satisfaction
69
Kundenzufriedenheit
69
Online retailing
67
Online-Handel
67
Designation of origin
54
Social Web
53
Social web
53
Advertising effects
52
Werbewirkung
52
Advertising
49
Environmental consciousness
49
Umweltbewusstsein
49
Werbung
48
Internet marketing
47
Online-Marketing
47
USA
47
United States
47
Confidence
44
Vertrauen
44
Dienstleistungsqualität
43
National culture
42
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Online availability
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Undetermined
175
Free
7
Type of publication
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Article
250
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
Fallstudie
Marktinformation
Language
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English
250
Author
All
Aichner, Thomas
3
Al Amin, Md
3
Chen, Jiawen
3
Coletti, Paolo
3
Iglesias, Oriol
3
Le, Angelina Nhat Hanh
3
Liao, Junyun
3
Markovic, Stefan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Thaichon, Park
3
Wilken, Robert
3
Aashish, Kumar
2
Alvarado-Herrera, Alejandro
2
Arefin, Md Shamsul
2
Chang, Hsiu-Hua
2
Chao, Chih-Wei
2
Cheah, Isaac
2
Cheng, Julian Ming Sung
2
Currás-Pérez, Rafael
2
Dong, Xuebing
2
Gorostidi-Martinez, Haritz
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jebarajakirthy, Charles
2
Kian Yeik Koay
2
Klabi, Fethi
2
Lee, Dae Hui
2
Liu, Matthew Tingchi
2
Lu, Long-Chuan
2
Misra, Richa
2
Okumuş, Abdullah
2
Raman, Prashant
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Tsai, Wanhsiu Sunny
2
Wang, Xuehua
2
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Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
Journal of global marketing
Journal of retailing and consumer services
520
Journal of business research : JBR
493
International journal of hospitality management
262
The journal of product & brand management
248
The journal of brand management : an international journal
215
Psychology & marketing
137
The journal of services marketing
119
Cogent business & management
108
Journal of hospitality marketing & management
105
Journal of international consumer marketing
105
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
102
European journal of marketing : EJM
101
The service industries journal
85
Journal of marketing communications
81
International journal of consumer studies
78
Marketing intelligence & planning
77
Services marketing quarterly
75
The journal of consumer marketing
74
International marketing review
69
Technological forecasting & social change : an international journal
67
Journal of strategic marketing
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of marketing
61
Tourism management : research, policies, practice
61
Journal of Islamic marketing
60
International journal of business information systems : IJBIS
58
International journal of retail & distribution management
57
Journal of Asian finance, economics and business : JAFEB
57
Journal of the Academy of Marketing Science
57
Marketing letters : a journal of research in marketing
57
The international journal of bank marketing : IJBM
57
Journal of fashion marketing and management
55
Journal of internet commerce
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
International journal of internet marketing and advertising : IJIMA
52
Service business
49
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ECONIS (ZBW)
250
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1
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10
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250
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
6
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
7
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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