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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of product & brand management"
~person:"Taute, Harry A."
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Taute, Harry A.
Guzman, Francisco
7
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4
Liao, Junyun
4
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Dwivedi, Abhishek
3
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Safeer, Asif Ali
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2
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
The journal of product & brand management
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
Taute, Harry A.
;
Sierra, Jeremy J.
;
Carter, Larry L.
; …
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011744448
Saved in:
2
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
3
Brand tribalism : a anthropological perspective
Taute, Harry A.
;
Sierra, Jeremy
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10010359020
Saved in:
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