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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Service quality
Consumer behaviour
1,043
Konsumentenverhalten
1,042
Brand management
385
Markenführung
385
Markenimage
361
Brand
221
Markenartikel
219
Beziehungsmarketing
189
Relationship marketing
189
Ethics
106
Ethik
104
Corporate Social Responsibility
102
Corporate social responsibility
102
Social Web
89
Social web
89
Business ethics
83
Unternehmensethik
83
Internet marketing
74
Online-Marketing
74
Customer satisfaction
73
Kundenzufriedenheit
73
China
69
Advertising effects
67
Werbewirkung
67
Emotion
66
Online retailing
63
Online-Handel
63
Luxury goods
53
Luxusgüter
53
Marketing management
53
Marketingmanagement
52
Personality psychology
52
Persönlichkeitspsychologie
52
USA
51
Confidence
50
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50
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50
Viral marketing
50
Virales Marketing
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8
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419
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Article
Aufsatz in Zeitschrift
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English
420
Author
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Guzman, Francisco
7
Chen, Jiawen
4
Liao, Junyun
4
Cheng, Julian Ming Sung
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Iglesias, Oriol
3
Markovic, Stefan
3
Rindell, Anne
3
Safeer, Asif Ali
3
Sarkar, Abhigyan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Taute, Harry A.
3
Thaichon, Park
3
Wallace, Elaine
3
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Banerjee, Saikat
2
Bashir, Irfan
2
Broyles, S. Allen
2
Carvalho, Sergio W.
2
Chang, Hsiu-Hua
2
Chao, Chih-Wei
2
Cheah, Isaac
2
Davis, Donna
2
Dong, Xuebing
2
Du, Peng
2
Dwivedi, Yogesh Kumar
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gorostidi-Martinez, Haritz
2
Grappi, Silvia
2
Guo, Rui
2
Hegner, Sabrina
2
Herédia-Colaço, Vera
2
Hollebeek, Linda D.
2
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
The journal of product & brand management
Journal of retailing and consumer services
520
Journal of business research : JBR
493
International journal of hospitality management
262
The journal of brand management : an international journal
215
Psychology & marketing
137
The journal of services marketing
119
Cogent business & management
108
Journal of hospitality marketing & management
105
Journal of international consumer marketing
105
Journal of travel and tourism marketing
105
International journal of contemporary hospitality management
102
European journal of marketing : EJM
101
The service industries journal
85
Journal of marketing communications
81
International journal of consumer studies
78
Journal of global marketing
78
Marketing intelligence & planning
77
Services marketing quarterly
75
The journal of consumer marketing
74
International marketing review
69
Technological forecasting & social change : an international journal
67
Journal of strategic marketing
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of marketing
61
Tourism management : research, policies, practice
61
Journal of Islamic marketing
60
International journal of business information systems : IJBIS
58
International journal of retail & distribution management
57
Journal of Asian finance, economics and business : JAFEB
57
Journal of the Academy of Marketing Science
57
Marketing letters : a journal of research in marketing
57
The international journal of bank marketing : IJBM
57
Journal of fashion marketing and management
55
Journal of internet commerce
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
International journal of internet marketing and advertising : IJIMA
52
Service business
49
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ECONIS (ZBW)
420
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1
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420
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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