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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~person:"Sharma, Piyush"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Consumer behaviour
16
Innovation
9
Firm performance
7
Lieferantenmanagement
7
Supplier relationship management
7
Unternehmenserfolg
7
Beziehungsmarketing
6
Relationship marketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
China
5
Globalisierung
5
Globalization
5
Innovation management
5
Innovationsmanagement
5
Multinationales Unternehmen
5
Transnational corporation
5
Brand management
4
Emerging economies
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Schwellenländer
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3
India
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Internationales Marketing
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Marketing
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SME
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Service quality
3
Welt
3
World
3
Addiction
2
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Brand
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Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Handbuch
Konferenzbeitrag
Ratgeber
Systematic review
Aufsatz in Zeitschrift
16
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English
16
Author
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Cheah, Isaac
Cui, Charles Chi
Sharma, Piyush
Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Seo, Yuri
11
Teng, Lefa
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Chebat, Jean-Charles
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Roy, Rajat
8
Roy, Sanjit
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Das, Gopal
7
Geuens, Maggie
7
Gupta, Suraksha
7
Liu, Martin J.
7
Liu, Matthew Tingchi
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Thaichon, Park
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Marketing intelligence & planning
8
The journal of services marketing
7
Journal of retailing and consumer services
6
European journal of marketing : EJM
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
2
Psychology & marketing
2
Australasian marketing journal
1
International journal of bank marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
16
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1
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10
of
16
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date (newest first)
date (oldest first)
1
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
2
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
3
Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa
;
Gong, Taeshik
;
Sharma, Piyush
;
Chu, Candace
- In:
Journal of business research : JBR
150
(
2022
),
pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
Saved in:
4
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
5
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
6
When in Rome! : complaint contagion effect in multi-actor service ecosystems
Chen, Ke
;
Chen, Jianxun
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
121
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012417383
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
9
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
10
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
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