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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject:"Consumer behaviour"
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Relationship marketing
Consumer behaviour
1,179
Konsumentenverhalten
1,178
Beziehungsmarketing
179
Customer satisfaction
158
Kundenzufriedenheit
158
Brand image
145
Markenimage
145
Dienstleistungsqualität
132
Service quality
132
Brand management
130
Markenführung
130
Social Web
118
Social web
118
Online retailing
93
Online-Handel
93
Hotel industry
82
Hotellerie
82
Emotion
80
Internet marketing
75
Online-Marketing
75
China
70
Innovation adoption
67
Gastronomie
66
Restaurant industry
66
Brand
65
Innovationsakzeptanz
65
Markenartikel
65
USA
63
United States
63
Viral marketing
63
Virales Marketing
63
Advertising effects
61
Confidence
61
Werbewirkung
61
Vertrauen
60
E-commerce
52
Electronic Commerce
51
Personality psychology
50
Persönlichkeitspsychologie
50
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Undetermined
144
Free
4
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Article
179
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Article in journal
Case study
Aufsatz in Zeitschrift
179
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English
179
Author
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Mavondo, Felix
4
Ramkissoon, Haywantee
4
Ahn, Jiseon
3
Cham Tat Huei
3
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Liu, Matthew Tingchi
3
Tanford, Sarah
3
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Caputa, Wiesława
2
Chen, Shih-Chih
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
Goh, Ben
2
Hajli, Nick
2
Hong, Zhao
2
Jebarajakirthy, Charles
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Lim, Weng Marc
2
Lin, Chieh-Peng
2
Mattila, Anna S.
2
Nadeem, Waqar
2
O'Connor, Peter
2
Ooi, Keng-Boon
2
Qu, Hailin
2
Safeer, Asif Ali
2
Saleem, Muhammad Abid
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tan, Garry Wei-Han
2
Tang, Liang
2
Teck Ming Tan
2
Thaichon, Park
2
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
Journal of hospitality marketing & management
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
459
Journal of business research : JBR
335
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of retail and distribution management
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
Journal of promotion management : innovations in planning and applied research
32
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ECONIS (ZBW)
179
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179
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1
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
5
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
6
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
7
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
10
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
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