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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Subject
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Konsumentenverhalten
Consumer behaviour
915
Brand management
221
Markenführung
221
Relationship marketing
220
Beziehungsmarketing
218
Brand image
216
Markenimage
216
Customer satisfaction
149
Kundenzufriedenheit
149
Marketing management
143
Marketingmanagement
143
Service quality
117
China
116
Dienstleistungsqualität
116
Social Web
108
Social web
108
USA
100
United States
100
Internet marketing
94
Online-Marketing
92
Brand
86
Markenartikel
86
Advertising effects
85
Werbewirkung
85
Online retailing
81
Online-Handel
81
Marketing
69
Confidence
66
Emotion
66
Vertrauen
66
Personality psychology
62
Persönlichkeitspsychologie
62
Australia
59
Australien
59
E-commerce
56
Einzelhandel
56
India
56
Indien
56
Retail trade
56
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Undetermined
499
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4
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Article
901
Book / Working Paper
14
Type of publication (narrower categories)
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Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
915
Collection of articles of several authors
14
Sammelwerk
14
Case study
2
Fallstudie
2
Conference proceedings
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
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Arli, Denni
8
Phau, Ian
8
Thaichon, Park
7
Cheah, Isaac
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Casidy, Riza
5
Fam, Kim Shyan
5
Khare, Arpita
5
Leckie, Civilai
5
Roy, Rajat
5
Sharma, Piyush
5
Sivakumaran, Bharadhwaj
5
Tjiptono, Fandy
5
Ahn, Jiseon
4
Buchanan-Oliver, Margo
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Cho, Heetae
4
Chu, Rongwei
4
Hassan, Louise M.
4
Hollebeek, Linda D.
4
Jebarajakirthy, Charles
4
Ko, Eunju
4
Kumar, Prashant
4
Lobo, Antonio
4
Nguyen, Ninh
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Sarkar, Juhi Gahlot
4
Seo, Yuri
4
Septianto, Felix
4
Shimul, Anwar Sadat
4
Spears, Nancy
4
Amenuvor, Fortune Edem
3
Anisimova, Tatiana
3
Bang, Nguyen
3
Belk, Russell W.
3
Boateng, Henry
3
Chan, Ricky Y. K.
3
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Published in...
All
Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
Marketing intelligence & planning
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
915
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1
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10
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915
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
6
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
7
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
8
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
9
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
10
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
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