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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fam, Kim Shyan"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
5
Sales promotion
3
Verkaufsförderung
3
Computerspiel
2
Video game
2
Advertising effects
1
Asia
1
Asien
1
China
1
Consumer perceptions
1
E-Learning
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E-learning
1
Equity sensitivity
1
Fernsehwerbung
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India
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Indien
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International marketing
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Internationales Marketing
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Internet usage
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Product quality
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Purchase experience
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Retail
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Social Web
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Social web
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5
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Fam, Kim Shyan
Johnson, Lester W.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Bajde, Domen
3
Belk, Russell W.
3
Butcher, Luke
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
3
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
2
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
3
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
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