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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Consumer behaviour
1,098
Konsumentenverhalten
1,098
Brand image
182
Markenimage
182
Brand management
177
Beziehungsmarketing
151
Relationship marketing
151
Fashion
149
Mode
149
Brand
106
Markenartikel
106
Clothing
96
Bekleidung
94
Customer satisfaction
94
Kundenzufriedenheit
94
Online retailing
93
Online-Handel
93
USA
82
United States
81
Social Web
74
Social web
74
Bekleidungsindustrie
72
Clothing industry
72
Personality psychology
64
Persönlichkeitspsychologie
64
China
63
Luxury goods
61
Luxusgüter
61
Theorie
61
Theory
61
Internet marketing
59
Online-Marketing
59
Dienstleistungsqualität
58
Service quality
58
E-commerce
51
Electronic Commerce
50
Emotion
49
Einzelhandel
47
Retail trade
47
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Casidy, Riza
4
Chen, Jiawen
3
Japutra, Arnold
3
Liao, Junyun
3
Martin, Brett
3
Phau, Ian
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Esmaeilpour, Fariba
2
Hu, Yanghong
2
Johnson, Lester W.
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Leckie, Civilai
2
Lee, Yuri
2
Manoli, Argyro Elisavet
2
Safeer, Asif Ali
2
Simkin, Lyndon
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Ahn, SooKyoung
1
Akbar, Muhammad Imad Ud Din
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alexander, Bethan
1
Almubarak, Alanoud F.
1
Alryalat, Mohammad Abdallah Ali
1
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Asia Pacific journal of marketing and logistics
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Journal of strategic marketing
Journal of business research : JBR
391
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
177
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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