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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenführung"
~subject:"Theorie"
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Search: subject_exact:"Consumer Behaviour"
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Markenführung
Theorie
Consumer behaviour
927
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927
Fashion
147
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147
Brand image
138
Markenimage
138
Brand management
130
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95
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91
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Chen, Jiawen
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Foxall, Gordon R.
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Liao, Junyun
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Phau, Ian
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3
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2
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1
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Asia Pacific journal of marketing and logistics
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
Journal of business research : JBR
446
Journal of retailing and consumer services
297
The journal of product & brand management
295
The journal of brand management : an international journal
268
Psychology & marketing
102
NBER working paper series
94
European journal of marketing : EJM
92
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Working paper / National Bureau of Economic Research, Inc.
87
SpringerLink / Bücher
85
NBER Working Paper
83
International journal of hospitality management
82
Journal of marketing communications
74
Discussion paper / Centre for Economic Policy Research
71
Marketing letters : a journal of research in marketing
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Gabler Edition Wissenschaft
65
Marketing intelligence & planning
65
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
64
Journal of the Academy of Marketing Science
61
European journal of operational research : EJOR
59
Journal of international consumer marketing
59
Economics letters
58
Europäische Hochschulschriften / 5
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
56
International journal of consumer studies
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of marketing management : MM
56
Journal of marketing research : JMR
55
Journal of marketing
54
International journal of industrial organization
53
International marketing review
52
International journal of internet marketing and advertising : IJIMA
51
Journal of economic behavior & organization : JEBO
51
Journal of promotion management : JPM
51
Journal of strategic marketing
50
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ECONIS (ZBW)
187
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1
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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