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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Subject
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Konsumentenverhalten
Consumer behaviour
674
Fashion
233
Mode
232
Brand management
169
Markenführung
169
Clothing industry
161
Bekleidungsindustrie
160
Brand image
160
Markenimage
160
Beziehungsmarketing
134
Relationship marketing
134
Clothing
133
Bekleidung
128
USA
116
United States
115
Customer satisfaction
102
Kundenzufriedenheit
102
China
98
Textile distribution
86
Textilhandel
86
Online retailing
85
Online-Handel
85
Brand
83
Markenartikel
82
Social Web
78
Social web
78
Luxury goods
71
Luxusgüter
71
Service quality
71
Dienstleistungsqualität
70
Lieferkette
68
Supply chain
68
E-commerce
56
India
56
Indien
56
Internet marketing
56
Marketing management
56
Marketingmanagement
56
Online-Marketing
56
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Undetermined
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4
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Article
671
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
674
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
Language
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English
Author
All
Lennon, Sharron J.
7
Liu, Matthew Tingchi
7
Phau, Ian
7
Khare, Arpita
6
Bruwer, Johan
5
Thaichon, Park
5
Chattaraman, Veena
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Choo, Ho Jung
4
Chu, Rongwei
4
Johnson, Kim K. P.
4
Ko, Eunju
4
Lee, Ha Kyung
4
Lee, Yuri
4
Pornpitakpan, Chanthika
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Yan, Ruoh-nan
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Choi, Dooyoung
3
Costa, Marconi Freitas da
3
Fam, Kim Shyan
3
Fiore, Ann Marie
3
Hodges, Nancy
3
Jain, Sheetal
3
Jebarajakirthy, Charles
3
Jin, Byoungho
3
Kaynak, Erdener
3
Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Kwon, Wi-suk
3
Lee, Hyun-hwa
3
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
674
Showing
1
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10
of
674
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
5
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
6
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
7
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
8
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
9
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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