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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Markenidentität"
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Brand image
161
Markenimage
161
Consumer behaviour
134
Konsumentenverhalten
134
Brand management
99
Markenführung
99
Brand
58
Markenartikel
58
Beziehungsmarketing
35
Relationship marketing
35
Designation of origin
27
Herkunftsbezeichnung
27
Fashion
24
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24
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19
Clothing
19
Luxury goods
18
Luxusgüter
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Social Web
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China
15
Brand loyalty
13
Rules of origin
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Ursprungsregeln
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Internet marketing
12
Online-Marketing
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Markentreue
11
Advertising effects
10
Customer satisfaction
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Kundenzufriedenheit
10
Werbewirkung
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Brand attitude
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Confidence
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Vertrauen
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Viral marketing
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Virales Marketing
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Brand equity
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161
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Chen, Jiawen
3
Liao, Junyun
3
Phau, Ian
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Cheng, Julian Ming Sung
2
Das, Gopal
2
Dong, Xuebing
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Doss, Farrell
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Esmaeilpour, Fariba
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Harradine, Rod
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Hu, Yanghong
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Huang, Stephen Chi-Tsun
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Jin, Byoungho
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Kim, Jiyoung
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Koubaa, Yamen
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Kwon, Wi-suk
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Le, Angelina Nhat Hanh
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Lee, Yuri
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Liu, Kuo-Ning
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Liu, Matthew Tingchi
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Robinson, Tammy
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Ross, Jill
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Roy, Rajat
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Safeer, Asif Ali
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Tong, Xiao
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Warnaby, Gary
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Xu, Weimin
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1
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1
Abdolvand, Mohammad Ali
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of business research : JBR
473
The journal of brand management : an international journal
333
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Journal of global marketing
62
Journal of marketing management : MM
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
161
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61
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2021
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391083
Saved in:
62
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
63
The incorporation of Mainland Chinese tourists' experiences into the Taiwan hotel branding process
Liu, Kuo-Ning
;
Hu, Clark
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10013391117
Saved in:
64
Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124
Saved in:
65
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
66
Warmth or competence? : the effects of cool and cuteness on the perceived quality of digital products
Baoku, Li
;
Nan, Yafeng
;
Yao, Ruoxi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1880-1904
Persistent link: https://www.econbiz.de/10013391142
Saved in:
67
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
68
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
69
The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib
;
Yousaf, Salman
;
Hong, Zhao
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
Saved in:
70
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
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