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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Bandyopadhyay, Argho"
~person:"Cheah, Isaac"
~person:"Cui, Charles Chi"
~person:"Moschis, George P."
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Consumer behaviour
Konsumentenverhalten
Volatility
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5
Life course
5
life course
3
Beziehungsmarketing
2
Brand management
2
Elderly people
2
Lebensqualität
2
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2
Life cycle
2
Markenführung
2
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Relationship marketing
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consumer preferences
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Bandyopadhyay, Argho
Cheah, Isaac
Cui, Charles Chi
Moschis, George P.
Ko, Eunju
14
Kim, Kyung Hoon
8
Liu, Matthew Tingchi
6
Thaichon, Park
6
Bae, Joonheui
5
Bruwer, Johan
5
Islam, Tahir
5
Kim, Wooyang
5
Mathur, Anil
5
Aiello, Gaetano
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
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Chu, Rongwei
4
Chung, Christina
4
Di Benedetto, C. Anthony
4
Khare, Arpita
4
Kim, Juran
4
Kim, Sang Jin
4
Pornpitakpan, Chanthika
4
Septianto, Felix
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
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Koo, Dong-Mo
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Koo, Dong-mo
3
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3
Mattila, Pekka
3
Ng, Mark
3
Olsen, Svein O.
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Park, Seong-yeon
3
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3
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
4
Journal of retailing and consumer services
4
International journal of internet marketing and advertising : IJIMA
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Psychology & marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of consumer studies
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Cogent business & management
1
European journal of marketing : EJM
1
International journal of bank marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The marketing review
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ECONIS (ZBW)
13
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date (oldest first)
1
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
2
Marketing in the metaverse : moving forward : what’s next?
Cheah, Isaac
;
Shimul, Anwar Sadat
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013541863
Saved in:
3
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
4
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
7
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
8
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
9
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
10
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
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