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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Beziehungsmarketing"
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Search: "Customer relationship management"
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Beziehungsmarketing
Relationship marketing
418
Consumer behaviour
255
Konsumentenverhalten
255
Customer satisfaction
172
Kundenzufriedenheit
172
Dienstleistungsqualität
122
Service quality
122
Brand image
82
Markenimage
82
Brand management
81
Markenführung
81
Hotel industry
56
Hotellerie
56
Social Web
55
Social web
55
Holiday behaviour
52
Urlaubsverhalten
52
Internet marketing
50
Online-Marketing
50
Confidence
42
Vertrauen
42
Tourism marketing
38
Tourismusmarketing
38
Brand
35
Gastronomie
35
Markenartikel
35
Restaurant industry
35
Viral marketing
34
Virales Marketing
34
loyalty
30
Customer integration
27
Kundenintegration
27
Online retailing
27
Online-Handel
27
Emotion
26
Destination management
25
Destinationsmanagement
25
Brand loyalty
24
satisfaction
24
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Article
416
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2
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Article in journal
418
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English
418
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Han, Heesup
20
Hyun, Sunghyup Sean
9
Kim, Wansoo
8
Verhoef, Peter C.
7
Ahn, Jiseon
6
Mavondo, Felix
6
Yu, Jongsik
6
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Thaichon, Park
5
Wong, IpKin Anthony
5
Bowden, Jana
4
Jin, Naehyun Paul
4
Kim, Insin
4
Line, Nathaniel D.
4
Moon, Hyoungeun
4
Al-Hawari, Mohd Ahmad
3
Chua, Bee-Lia
3
Dewnarain, Senika
3
Hong, Zhao
3
Hwang, Jinsoo
3
Kaushik, Arun Kumar
3
Krafft, Manfred
3
Kumar, Vikas
3
Lee, Choong-Ki
3
Lee, Jin-soo
3
Lee, Seonjeong
3
Liu, Matthew Tingchi
3
Malthouse, Edward C.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Pfeifer, Phillip E.
3
Qu, Hailin
3
Quach, Sara
3
Raab, Carola
3
Shankar, Venkatesh
3
Tang, Liang
3
Al-Ansi, Amr
2
Anisimova, Tatiana
2
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Asia Pacific journal of marketing and logistics
Journal of hospitality marketing & management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of travel and tourism marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
418
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1
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418
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date (oldest first)
1
Effects of
customer
relationship
management
on service innovation : moderating role of managers' risk-taking behavior and interaction frequency
Randhawa, Praneet
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10014511800
Saved in:
2
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
3
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
4
Social
customer
relationship
management
: a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
5
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
6
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
7
Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
Saved in:
8
Understanding psychological ownership in access-based consumption through a theory synthesis : an investigation of Airbnb and hotels
Li, Jing
;
Kim, Hyunsu
;
So, Kevin Kam Fung
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 499-524
Persistent link: https://www.econbiz.de/10014511822
Saved in:
9
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
10
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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