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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
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Search: subject_exact:"Online-Targeting"
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Online-Handel
Internet marketing
225
Online-Marketing
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Consumer behaviour
150
Konsumentenverhalten
150
Social Web
116
Social web
116
Advertising effects
72
Werbewirkung
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Agnihotri, Durgesh
1
Aiken, K. Damon
1
Al-Hawari, Mohd Ahmad
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Allred, Anthony
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Amaya Rivas, Adriana A.
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Amos, Clinton
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Che, Tong
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Asia Pacific journal of marketing and logistics
Journal of internet commerce
Journal of marketing communications
Journal of retailing and consumer services
72
Journal of business research : JBR
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of management information systems : JMIS
34
International journal of internet marketing and advertising : IJIMA
32
Information systems research : ISR
31
International journal of hospitality management
28
International journal of electronic marketing and retailing : IJEMR
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Electronic commerce research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of retailing
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
International journal of business information systems : IJBIS
13
International journal of electronic commerce : IJEC
13
Cogent business & management
12
International journal of retail & distribution management
12
Journal of marketing research
11
Electronic commerce research and applications
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of retail and distribution management
10
Journal of marketing
10
Management information systems : mis quarterly
10
Springer eBook Collection
10
Electronic markets : the international journal on networked business
9
Global business review
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International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of international consumer marketing
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
41
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1
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
2
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
3
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
4
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
7
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
8
Dissatisfaction toward O2O websites : expectation disconfirmation and justice perspective
Che, Tong
;
Ji, Meng
;
Zheng, Xiabing
;
Feng, Bo
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012798117
Saved in:
9
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
10
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
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