Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Arshiya Fathima M.S., Adil Khan, and Ansari Sarwar Alam
| Year of publication: |
2023
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| Authors: | Fathima, Arshiya ; Khan, Adil ; Alam, Ansari Sarwar |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 4, p. 509-537
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| Subject: | Flow | India | online brand experience | satisfaction | Theory of Consumption values (TCV) | young consumers | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Markenführung | Brand management | Markenimage | Brand image | Indien | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2022.2109876 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372872