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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Application software"
~subject:"Online-Marketing"
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Application software
Online-Marketing
Mobile Anwendung
8
Mobile application
8
Consumer behaviour
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5
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Kim, Jun B.
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Liu, Yulong
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Wedel, Michel
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Asia Pacific journal of marketing and logistics
Journal of marketing
SpringerLink / Bücher
8
Journal of business research : JBR
7
Mobile electronic commerce : foundations, development, and applications
6
Journal of retailing and consumer services
5
Information systems research : ISR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of internet commerce
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Journal of management information systems : JMIS
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Pervasive advertising
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... für Dummies
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Advanced machine learning algorithms for complex financial applications
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Business horizons
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CESifo working papers
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Handbook of research on effective advertising strategies in the social media age
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Handbook of research on new media, training, and skill development for the modern workforce
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Impact of globalization and advanced technologies on online business models
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International journal of business information systems : IJBIS
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Modern entrepreneurship and e-business innovations
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Orchestrating complementary software platform ecosystems : essays on cooperative and competitive platform innovation
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Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
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Service business
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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The SAGE handbook of digital marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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essentials
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Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
The dark side of mobile apps : when and how technical security matters for in-app purchases?
Liu, Yulong
;
Chung, Henry F. L.
;
Zhang, Zuopeng
;
Wu, Mian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2965-2982
Persistent link: https://www.econbiz.de/10014486562
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
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