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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Markenartikel"
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Beziehungsmarketing
Brand image
Markenartikel
Consumer behaviour
314
Konsumentenverhalten
314
Relationship marketing
231
Brand management
185
Markenführung
185
Marketing management
144
Marketingmanagement
144
Markenimage
129
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
74
Lieferantenmanagement
68
Supplier relationship management
68
Dienstleistungsqualität
61
Service quality
61
USA
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United States
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Social web
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43
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Marketing
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China
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Einzelhandel
33
Firm performance
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Retail trade
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Unternehmenserfolg
33
Corporate Social Responsibility
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Corporate social responsibility
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Innovationsmanagement
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Houston, Mark B.
5
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Liu, Matthew Tingchi
4
Thaichon, Park
4
Ailawadi, Kusum L.
3
Chen, Jiawen
3
Dahl, Darren W.
3
Fornell, Claes
3
Haws, Kelly L.
3
Jayachandran, Satish
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Liao, Junyun
3
Lilien, Gary L.
3
MacInnis, Deborah J.
3
Neslin, Scott A.
3
Puzakova, Marina
3
Quach, Sara
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Anisimova, Tatiana
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bowden, Jana
2
Chang, Woojung
2
Cheng, Julian Ming Sung
2
Dant, Rajiv P.
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
992
Journal of retailing and consumer services
736
Industrial marketing management : the international journal for industrial and high-tech firms
453
The journal of brand management : an international journal
414
The journal of product & brand management
347
SpringerLink / Bücher
335
International journal of hospitality management
316
The journal of services marketing
234
Journal of strategic marketing
220
The journal of business & industrial marketing
208
Journal of the Academy of Marketing Science
205
The service industries journal
205
Journal of travel and tourism marketing
181
Tourism management : research, policies, practice
181
European journal of marketing : EJM
177
Psychology & marketing
163
Marketing intelligence & planning
151
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Cogent business & management
133
Journal of hospitality marketing & management
133
Journal of marketing management : MM
127
Journal of retailing
124
Journal of service research : JSR
118
Gabler Edition Wissenschaft
116
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
109
Journal of service management
108
Journal of marketing communications
103
Marketing letters : a journal of research in marketing
103
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Services marketing quarterly
101
Business horizons
96
International journal of retail & distribution management
94
International journal of internet marketing and advertising : IJIMA
91
The international review of retail, distribution and consumer research
90
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ECONIS (ZBW)
339
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339
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
Saved in:
5
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
6
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
7
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
8
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
9
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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