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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Selling"
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Beziehungsmarketing
Markenartikel
Selling
Consumer behaviour
314
Konsumentenverhalten
314
Relationship marketing
231
Brand management
185
Markenführung
185
Marketing management
144
Marketingmanagement
144
Brand image
129
Markenimage
129
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
74
Lieferantenmanagement
68
Supplier relationship management
68
Dienstleistungsqualität
61
Service quality
61
USA
58
United States
58
Social Web
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Social web
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Innovation
43
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Lieferkette
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Marketing
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Salespeople
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Verkauf
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China
33
Einzelhandel
33
Firm performance
33
Retail trade
33
Unternehmenserfolg
33
Corporate Social Responsibility
32
Corporate social responsibility
32
Innovationsmanagement
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Homburg, Christian
10
Kumar, V.
10
Palmatier, Robert W.
9
Wieseke, Jan
6
Ahearne, Michael
5
Grewal, Rajdeep
5
Fang, Eric
4
Houston, Mark B.
4
Lam, Son K.
4
Lilien, Gary L.
4
Liu, Matthew Tingchi
4
Thaichon, Park
4
Bolander, Willy
3
Fornell, Claes
3
Haws, Kelly L.
3
Kannan, P. K.
3
Neslin, Scott A.
3
Quach, Sara
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Schmitz, Christian
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahmad, Bilal
2
Ahn, Jiseon
2
Ailawadi, Kusum L.
2
Akhtar, Nadeem
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Amenuvor, Fortune Edem
2
Anisimova, Tatiana
2
Bleier, Alexander
2
Boateng, Henry
2
Boichuk, Jeffrey P.
2
Bornemann, Torsten
2
Bowden, Jana
2
Chang, Woojung
2
Chen, Jiawen
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
873
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
507
SpringerLink / Bücher
328
International journal of hospitality management
299
The journal of brand management : an international journal
291
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
227
Journal of the Academy of Marketing Science
210
Journal of strategic marketing
204
The service industries journal
193
European journal of marketing : EJM
155
The journal of personal selling & sales management : JPSSM
147
International journal of electronic customer relationship management : IJECRM
141
Psychology & marketing
139
Journal of retailing
129
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of hospitality marketing & management
119
Marketing intelligence & planning
119
Journal of service research : JSR
118
Gabler Edition Wissenschaft
114
Cogent business & management
112
Tourism management : research, policies, practice
112
Journal of service management
108
Journal of marketing management : MM
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
98
Business horizons
97
European journal of operational research : EJOR
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
International journal of retail & distribution management
86
Marketing letters : a journal of research in marketing
86
The international journal of bank marketing : IJBM
86
The international review of retail, distribution and consumer research
86
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ECONIS (ZBW)
313
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1
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313
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
5
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
8
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
Saved in:
9
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
10
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
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