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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
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Einzelhandel
Online-Marketing
Consumer behaviour
670
Konsumentenverhalten
670
Brand image
134
Markenimage
134
Brand management
127
Markenführung
127
Beziehungsmarketing
119
Relationship marketing
119
Brand
64
Markenartikel
64
Online retailing
64
Online-Handel
64
Customer satisfaction
60
Kundenzufriedenheit
60
Internet marketing
54
Social Web
53
Social web
53
Advertising effects
48
Werbewirkung
48
China
46
Marketing management
46
Marketingmanagement
46
Dienstleistungsqualität
44
Service quality
44
Viral marketing
41
Virales Marketing
41
Retail trade
38
E-commerce
36
Advertising
35
Electronic Commerce
35
USA
35
United States
35
Werbung
35
Designation of origin
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Herkunftsbezeichnung
29
Preismanagement
27
Pricing strategy
27
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Article
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Katona, Zsolt
3
Wilbur, Kenneth C.
3
Bleier, Alexander
2
Brooks, Gillian
2
Chandukala, Sandeep R.
2
Geyskens, Inge
2
Gielens, Katrijn
2
Gordon, Brett R.
2
Grewal, Dhruv
2
Ittersum, Koert van
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Palmatier, Robert W.
2
Shin, Jiwoong
2
Stephen, Andrew T.
2
Trusov, Michael
2
Zhang, Jonathan Z.
2
Aaker, David A.
1
Achtani, Dhiren
1
Agnihotri, Durgesh
1
Ahlbom, Carl-Philip
1
Al-Hawari, Mohd Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Cecilia M. O.
1
Arora, Sourabh
1
Avery, Jill
1
Ballings, Michel
1
Barone, Michael J.
1
Becker, Maren
1
Beitelspacher, Lauren Skinner
1
Bell, David R.
1
Biswas, Dipayan
1
Bower, Amanda B.
1
Bruzzone, Donald E.
1
Caravella, Mary
1
Carson, Stephen J.
1
Castro-Lopez, Adrian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chai Har Lee
1
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of retailing and consumer services
595
Journal of business research : JBR
286
Journal of retailing
140
International journal of retail & distribution management
123
International journal of internet marketing and advertising : IJIMA
120
The international review of retail, distribution and consumer research
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of retail and distribution management
78
Journal of marketing communications
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of electronic marketing and retailing : IJEMR
73
International journal of advertising : the review of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of internet commerce
58
Journal of promotion management : innovations in planning and applied research
58
The journal of product & brand management
57
Cogent business & management
54
Psychology & marketing
54
International journal of hospitality management
52
International journal of consumer studies
48
Marketing intelligence & planning
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Electronic commerce research
41
European journal of marketing : EJM
40
Information systems research : ISR
40
Journal of the Academy of Marketing Science
39
SpringerLink / Bücher
38
Technological forecasting & social change : an international journal
37
The journal of brand management : an international journal
37
International journal of technology marketing : IJTMkt
33
Journal of marketing research : JMR
33
Journal of promotion management : JPM
33
European journal of operational research : EJOR
32
The journal of consumer marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Tourism management : research, policies, practice
31
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ECONIS (ZBW)
90
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions : a connected store experiment
El Abed, Mehdi
;
Castro-Lopez, Adrian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 715-735
Persistent link: https://www.econbiz.de/10014486773
Saved in:
7
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
8
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
9
Investigating the impact of authenticity of social media influencers on followers' purchase behavior : mediating analysis of parasocial interaction on Instagram
Agnihotri, Durgesh
;
Chaturvedi, Pallavi
;
Kulshreshtha, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2377-2394
Persistent link: https://www.econbiz.de/10014430243
Saved in:
10
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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