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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Consumer behaviour
Service quality
Konsumentenverhalten
686
Advertising effects
222
Werbewirkung
222
Brand management
207
Markenführung
207
Brand image
196
Markenimage
196
Advertising
171
Werbung
166
Marketing management
150
Marketingmanagement
150
Beziehungsmarketing
147
Internet marketing
147
Online-Marketing
147
Relationship marketing
147
Social Web
126
Social web
126
Customer satisfaction
96
Kundenzufriedenheit
96
China
88
Brand
81
Markenartikel
81
Viral marketing
76
Virales Marketing
76
Dienstleistungsqualität
69
Online retailing
63
Online-Handel
63
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61
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61
Confidence
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58
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54
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54
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51
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43
Indien
43
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42
Australien
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718
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720
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2
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2
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2
Sammelwerk
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English
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Liu, Matthew Tingchi
6
Muehling, Darrel D.
6
Thaichon, Park
6
Bruwer, Johan
5
Um, Nam-Hyun
5
Anisimova, Tatiana
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Kim, Soojung
4
Ko, Eunju
4
Olsen, Svein O.
4
Pornpitakpan, Chanthika
4
Schultz, Don E.
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Akhtar, Nadeem
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dodoo, Naa Amponsah
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kareklas, Ioannis
3
Kaynak, Erdener
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Liao, Junyun
3
Muralidharan, Sidharth
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Quach, Sara
3
Septianto, Felix
3
Tjiptono, Fandy
3
Torres, Ivonne M.
3
Varan, Duane
3
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of business research : JBR
2,104
Journal of retailing and consumer services
2,032
International journal of hospitality management
932
International journal of consumer studies
769
Psychology & marketing
674
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The service industries journal
426
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
382
Tourism management : research, policies, practice
379
Journal of travel and tourism marketing
374
European journal of marketing : EJM
363
The journal of services marketing
363
The journal of brand management : an international journal
359
Journal of marketing research : JMR
357
Cogent business & management
353
International journal of contemporary hospitality management
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
328
Journal of marketing management : MM
327
Journal of retailing
322
Journal of marketing
306
Journal of hospitality marketing & management
305
Marketing letters : a journal of research in marketing
305
International journal of retail & distribution management
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Journal of the Academy of Marketing Science
296
The international review of retail, distribution and consumer research
296
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
289
Journal of fashion marketing and management
286
Technological forecasting & social change : an international journal
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
Journal of business ethics : JOBE
273
Marketing intelligence & planning
266
Journal of economic psychology : research in economic psychology and behavioral economics
254
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
247
Food policy : economics planning and politics of food and agriculture
242
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ECONIS (ZBW)
720
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
5
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
6
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
7
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
8
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
9
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
10
Factors affecting users' impulse purchases in online group buying : online consumer reviews, countdowns and self-control
Sun, Jingjing
;
Li, Tingting
;
Sun, Shouqiang
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 224-240
Persistent link: https://www.econbiz.de/10014486683
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