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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Brand
119
Markenartikel
119
Brand management
106
Markenführung
106
Consumer behaviour
105
Konsumentenverhalten
105
Brand image
90
Markenimage
90
Beziehungsmarketing
25
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25
Advertising effects
17
Werbewirkung
17
Brand loyalty
15
Markentreue
13
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12
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12
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10
Online-Marketing
10
Brand attitude
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Ursprungsregeln
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Branding
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Luxury goods
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Klink, Richard R.
4
Romaniuk, Jenni
3
Ahuvia, Aaron
2
Baghi, Ilaria
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
Chen, Jiawen
2
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2
Dong, Xuebing
2
Faulkner, Margaret
2
Gabrielli, Veronica
2
Gunasti, Kunter
2
Laurent, Gilles
2
Liao, Junyun
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Rossiter, John R.
2
Safeer, Asif Ali
2
Schmidt, Holger J.
2
Trinh, Giang
2
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Abdolvand, Mohammad Ali
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Abdul, Waheed Kareem
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1
Arancibia Carvajal, Sara
1
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1
Arshad, M. Usman
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Asia Pacific journal of marketing and logistics
Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing letters : a journal of research in marketing
The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of marketing
46
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing communications
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
33
NBER working paper series
33
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
European journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of global marketing
26
Journal of retailing
26
Cogent business & management
25
Economics Papers from University Paris Dauphine
25
International marketing review
25
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ECONIS (ZBW)
120
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
7
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
10
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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