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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~person:"Ahn, Jiseon"
~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
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Service quality
Consumer behaviour
7
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3
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3
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2
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2
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2
1995-1997
1
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1
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Ahn, Jiseon
Zhao, Yi
Dhar, Ravi
11
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7
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7
Gijsbrechts, Els
6
Liu, Matthew Tingchi
6
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5
Heerde, Harald J. van
5
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Thaichon, Park
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5
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4
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4
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4
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4
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4
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4
Chu, Rongwei
4
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4
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4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Ko, Eunju
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
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4
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4
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4
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4
Wang, Jing
4
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4
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4
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3
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Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
International journal of hospitality management
5
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
The service industries journal
2
Total quality management & business excellence
2
International journal of quality and service sciences
1
Journal of business-to-business marketing
1
Journal of hospitality and tourism insights
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Journal of vacation marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
2
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
3
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
Saved in:
4
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
5
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
6
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
7
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
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