Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Yi Zhao, Ying Zhao, and Kristiaan Helsen
| Year of publication: |
2011
|
|---|---|
| Authors: | Zhao, Yi ; Zhao, Ying ; Helsen, Kristiaan |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 2, p. 255-267
|
| Subject: | Produktqualität | Product quality | Risikoaversion | Risk aversion | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Australien | Australia | 1995-1997 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988452