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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~person:"Zhao, Yi"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Risikoaversion"
~subject:"Service quality"
~subject:"customer lifetime value"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Zhao, Yi
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Heerde, Harald J. van
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Thaichon, Park
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Zhao, Min
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Amir, On
4
Berger, Jonah
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4
Chen, Yuxin
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Chu, Rongwei
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4
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4
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4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Ko, Eunju
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
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Pieters, Rik
4
Pornpitakpan, Chanthika
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Manoj
4
Wang, Jing
4
Wedel, Michel
4
Zauberman, Gal
4
Ahn, Jiseon
3
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3
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Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Consumer learning in a turbulent market environment : modeling consumer choice dynamics after a product-harm crisis
Zhao, Yi
;
Zhao, Ying
;
Helsen, Kristiaan
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008988452
Saved in:
4
Modeling the intrahousehold behavioral interaction
Yang, Sha
;
Zhao, Yi
;
Erdem, Tülin
;
Zhao, Ying
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 470-484
Persistent link: https://www.econbiz.de/10003983832
Saved in:
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