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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
~subject:"India"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
India
Konsumentenverhalten
Service quality
Consumer behaviour
734
Markenimage
118
Brand management
114
Markenführung
114
Beziehungsmarketing
86
Relationship marketing
86
Advertising effects
65
Market research
65
Marktforschung
65
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65
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56
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56
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53
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Thaichon, Park
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Ko, Eunju
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
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4
Pieters, Rik
4
Pornpitakpan, Chanthika
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Sevilla, Julio
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4
Wang, Jing
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
Ahn, Jiseon
3
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3
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Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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731
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
732
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
733
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
734
Agendas and consumer choice
Hauser, John R.
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
Saved in:
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