//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand image"
~subject:"India"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand image
India
Service quality
Consumer behaviour
734
Konsumentenverhalten
734
Markenimage
118
Brand management
114
Markenführung
114
Beziehungsmarketing
86
Relationship marketing
86
Advertising effects
65
Market research
65
Marktforschung
65
Werbewirkung
65
Brand
56
Markenartikel
56
Online retailing
53
Online-Handel
53
Customer satisfaction
49
Internet marketing
49
Kundenzufriedenheit
49
Online-Marketing
49
China
46
Experiment
43
Emotion
42
Präferenztheorie
39
Theory of preferences
39
Social Web
38
Social web
38
Advertising
35
Dienstleistungsqualität
35
Werbung
35
Viral marketing
34
Virales Marketing
34
Perception
33
Personality psychology
33
Persönlichkeitspsychologie
33
Wahrnehmung
33
Marketing management
32
Marketingmanagement
32
E-commerce
31
more ...
less ...
Online availability
All
Undetermined
103
Type of publication
All
Article
164
Type of publication (narrower categories)
All
Article in journal
Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
164
Language
All
English
164
Author
All
Berger, Jonah
3
Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
2
Hong, Zhao
2
Hu, Yanghong
2
Huang, Stephen Chi-Tsun
2
Jebarajakirthy, Charles
2
Khare, Arpita
2
Le, Angelina Nhat Hanh
2
Lee, Dae Hui
2
Liu, Matthew Tingchi
2
Misra, Richa
2
Okumuş, Abdullah
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Thaichon, Park
2
Xu, Weimin
2
Zhao, Xiaokang
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdelaziz, Yasser
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Abror, Abror
1
Achtani, Dhiren
1
Ahmed, Jashim Uddin
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Allameh, Sayyed Mohsen
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of marketing research : JMR
Journal of business research : JBR
484
Journal of retailing and consumer services
458
International journal of hospitality management
246
The journal of product & brand management
246
The journal of brand management : an international journal
217
Psychology & marketing
127
The journal of services marketing
116
Journal of international consumer marketing
100
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
97
International journal of contemporary hospitality management
96
European journal of marketing : EJM
95
Cogent business & management
94
The service industries journal
80
Journal of marketing communications
79
Marketing intelligence & planning
79
Journal of strategic marketing
77
Services marketing quarterly
74
Journal of global marketing
72
International journal of consumer studies
70
International journal of Indian culture and business management
69
The journal of consumer marketing
68
Global business review
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of fashion marketing and management
61
Journal of marketing
58
Tourism management : research, policies, practice
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Journal of Islamic marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
International journal of retail & distribution management
55
International marketing review
55
Marketing letters : a journal of research in marketing
54
International journal of electronic marketing and retailing : IJEMR
51
International journal of internet marketing and advertising : IJIMA
51
The international review of retail, distribution and consumer research
48
Journal of service research : JSR
47
Service business
46
more ...
less ...
Source
All
ECONIS (ZBW)
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->