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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenintegration"
~subject:"Markenartikel"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Markenartikel
Social Web
262
Social web
262
Consumer behaviour
196
Konsumentenverhalten
196
Internet marketing
111
Online-Marketing
111
Beziehungsmarketing
77
Relationship marketing
77
Brand management
64
Markenführung
64
Social media
64
Online retailing
57
Online-Handel
57
Viral marketing
48
Virales Marketing
48
Brand image
42
Markenimage
42
Customer satisfaction
30
E-commerce
30
Electronic Commerce
30
Kundenzufriedenheit
30
Customer integration
28
Confidence
26
Vertrauen
26
Brand
22
Einzelhandel
20
Retail trade
20
Emotion
18
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Soziale Beziehungen
18
Soziales Netzwerk
18
Advertising effects
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Werbewirkung
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Social commerce
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Carlson, Jamie
2
Hua, Lian-Lian
2
Kumar, Jitender
2
Kumar, Vikas
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Voola, Ranjit
2
Agrawal, Shiv Ratan
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Arizal N
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Becker, Jörg
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Casper Ferm, Lars-Erik
1
Chen, Longshan
1
Chen, Qian
1
Coelho, Pedro Simões
1
Davison, Robert M.
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Desai, Bhavini
1
Dhir, Amandeep
1
Dong, Xuebing
1
Dwivedi, Abhishek
1
Fu, Mingqiu
1
Geng, Shuang
1
Grover, Purva
1
Grunert, Klaus G.
1
Guo, Honggui
1
Gupta, Ashish
1
Gutierrez, Anabel
1
Gómez, Mar
1
Han, Heesup
1
Han, Xiao Yun
1
Han, Xiaoyun
1
Hao, Ruohong
1
Hong, Zhao
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
67
The journal of product & brand management
34
The journal of brand management : an international journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Technological forecasting & social change : an international journal
17
International journal of internet marketing and advertising : IJIMA
15
Journal of strategic marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
11
Journal of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing intelligence & planning
10
Business horizons
9
International journal of advertising : the review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of service management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Tourism management : research, policies, practice
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing
6
Information systems research : ISR
6
Journal of global marketing
6
Journal of marketing theory and practice
6
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Contemporary issues in social media marketing
5
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ECONIS (ZBW)
47
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1
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47
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date (oldest first)
1
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
4
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
5
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
6
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
7
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
8
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
9
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
10
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
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