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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"India"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Subject
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India
Konsumentenverhalten
Consumer behaviour
632
Brand management
207
Markenführung
207
Relationship marketing
206
Beziehungsmarketing
204
Brand image
186
Markenimage
186
Marketing management
127
Marketingmanagement
127
Customer satisfaction
121
Kundenzufriedenheit
121
Service quality
105
Dienstleistungsqualität
104
China
98
Social Web
86
Social web
86
Brand
84
Markenartikel
84
Internet marketing
81
Online-Marketing
79
Online retailing
70
Online-Handel
70
Marketing
64
Advertising effects
62
Werbewirkung
62
Indien
56
Einzelhandel
55
Retail trade
55
Confidence
53
E-commerce
53
Vertrauen
53
Electronic Commerce
51
USA
51
United States
51
Australia
50
Australien
50
Corporate Social Responsibility
45
Corporate social responsibility
45
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Online availability
All
Undetermined
437
Free
4
Type of publication
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Article
655
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
659
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
Author
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Phau, Ian
8
Arli, Denni
7
Thaichon, Park
7
Cheah, Isaac
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Casidy, Riza
5
Khare, Arpita
5
Sharma, Piyush
5
Sivakumaran, Bharadhwaj
5
Tjiptono, Fandy
5
Ahn, Jiseon
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Cho, Heetae
4
Chu, Rongwei
4
Hollebeek, Linda D.
4
Jebarajakirthy, Charles
4
Ko, Eunju
4
Kumar, Prashant
4
Leckie, Civilai
4
Pornpitakpan, Chanthika
4
Roy, Rajat
4
Sarkar, Abhigyan
4
Sarkar, Juhi Gahlot
4
Septianto, Felix
4
Shimul, Anwar Sadat
4
Amenuvor, Fortune Edem
3
Anisimova, Tatiana
3
Bang, Nguyen
3
Boateng, Henry
3
Chan, Ricky Y. K.
3
Chen, Jiawen
3
Das, Gopal
3
Deb, Madhurima
3
Fam, Kim Shyan
3
Grace, Debra
3
Hu, Yanghong
3
Kaynak, Erdener
3
Lavuri, Rambabu
3
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Published in...
All
Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
Journal of business research : JBR
2,051
Journal of retailing and consumer services
1,937
Finance India : the quarterly journal of Indian Institute of Finance
937
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
888
The Indian economic journal
849
International journal of consumer studies
761
Economic developments in India : quarterly update : analysis, reports, policy documents
740
International journal of hospitality management
732
Psychology & marketing
662
The Indian journal of economics
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
497
The Asian economic review : journal of the Indian Institute of Economics
479
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
463
Global business review
457
International journal of Indian culture and business management
405
The journal of product & brand management
395
Technological forecasting & social change : an international journal
364
The journal of brand management : an international journal
359
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Cogent business & management
338
Journal of international consumer marketing
324
Journal of travel and tourism marketing
319
Food policy : economics planning and politics of food and agriculture
317
Journal of marketing management : MM
313
Indian journal of agricultural economics
309
Tourism management : research, policies, practice
307
Journal of retailing
305
Journal of business ethics : JOBE
304
International journal of retail & distribution management
299
Journal of marketing communications
299
Applied economics
294
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
294
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
291
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
290
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Source
All
ECONIS (ZBW)
659
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659
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
6
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
7
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
8
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
9
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
10
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
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