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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Konsumentenverhalten
Online-Handel
Consumer behaviour
632
Brand management
207
Markenführung
207
Relationship marketing
206
Beziehungsmarketing
204
Brand image
186
Markenimage
186
Marketing management
127
Marketingmanagement
127
Customer satisfaction
121
Kundenzufriedenheit
121
Service quality
105
Dienstleistungsqualität
104
China
98
Social Web
86
Social web
86
Brand
84
Markenartikel
84
Internet marketing
81
Online-Marketing
79
Online retailing
70
Marketing
64
Advertising effects
62
Werbewirkung
62
India
56
Indien
56
Einzelhandel
55
Retail trade
55
Confidence
53
E-commerce
53
Vertrauen
53
Electronic Commerce
51
USA
51
United States
51
Australia
50
Australien
50
Corporate Social Responsibility
45
Corporate social responsibility
45
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Article
639
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4
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Article in journal
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
643
Collection of articles of several authors
4
Sammelwerk
4
Case study
1
Fallstudie
1
Systematic review
1
Übersichtsarbeit
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Language
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English
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Phau, Ian
8
Thaichon, Park
8
Arli, Denni
7
Cheah, Isaac
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Casidy, Riza
5
Khare, Arpita
5
Sharma, Piyush
5
Tjiptono, Fandy
5
Ahn, Jiseon
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Cho, Heetae
4
Chu, Rongwei
4
Hollebeek, Linda D.
4
Jebarajakirthy, Charles
4
Ko, Eunju
4
Kumar, Prashant
4
Leckie, Civilai
4
Pornpitakpan, Chanthika
4
Roy, Rajat
4
Sarkar, Abhigyan
4
Sarkar, Juhi Gahlot
4
Septianto, Felix
4
Shimul, Anwar Sadat
4
Sivakumaran, Bharadhwaj
4
Amenuvor, Fortune Edem
3
Anisimova, Tatiana
3
Bang, Nguyen
3
Boateng, Henry
3
Chan, Ricky Y. K.
3
Chen, Jiawen
3
Das, Gopal
3
Deb, Madhurima
3
Fam, Kim Shyan
3
Grace, Debra
3
Hu, Yanghong
3
Kaynak, Erdener
3
Lavuri, Rambabu
3
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Published in...
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Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
Journal of business research : JBR
2,015
Journal of retailing and consumer services
1,978
International journal of consumer studies
764
International journal of hospitality management
739
Psychology & marketing
667
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
374
The journal of brand management : an international journal
358
European journal of marketing : EJM
355
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of retailing
330
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Journal of marketing management : MM
316
International journal of retail & distribution management
304
Tourism management : research, policies, practice
303
The international review of retail, distribution and consumer research
301
Journal of marketing
298
Cogent business & management
297
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
293
Marketing letters : a journal of research in marketing
292
Journal of fashion marketing and management
288
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
281
Journal of the Academy of Marketing Science
271
International journal of contemporary hospitality management
270
The journal of services marketing
262
Journal of business ethics : JOBE
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
257
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
253
Food policy : economics planning and politics of food and agriculture
242
Young consumers : insight and ideas for responsible marketers
239
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Source
All
ECONIS (ZBW)
643
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643
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1
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
2
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
6
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
7
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
8
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
9
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
10
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
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