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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
683
Brand management
174
Markenführung
174
Brand image
167
Markenimage
167
Relationship marketing
159
Customer satisfaction
118
Kundenzufriedenheit
118
Advertising effects
94
Werbewirkung
94
Brand
88
Markenartikel
88
China
86
Service quality
85
Dienstleistungsqualität
84
Marketing management
83
Marketingmanagement
83
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65
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65
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62
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62
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61
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61
Advertising
59
Theorie
58
Theory
58
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56
Werbung
56
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49
Marktforschung
49
Viral marketing
48
Virales Marketing
48
E-commerce
47
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46
Electronic Commerce
46
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45
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451
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20
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744
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744
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744
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9
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9
Collection of articles of several authors
4
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1
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1
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English
747
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Liu, Matthew Tingchi
7
Thaichon, Park
7
Bruwer, Johan
6
Breugelmans, Els
5
Chu, Rongwei
5
Septianto, Felix
5
Bradlow, Eric T.
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Kim, Jungkeun
4
Ko, Eunju
4
Olsen, Svein O.
4
Pornpitakpan, Chanthika
4
Quach, Sara
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Barone, Michael J.
3
Batra, Rajeev
3
Blanchard, Simon J.
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dawes, John
3
Drolet, Aimee
3
Fam, Kim Shyan
3
Farzana Quoquab
3
Ho Huy Tuu
3
Jebarajakirthy, Charles
3
Jihad Mohammad
3
Kaynak, Erdener
3
Liao, Junyun
3
Ndubisi, Nelson Oly
3
Nguyen, Ninh
3
Schmitt, Bernd
3
Tam, Leona
3
Tjiptono, Fandy
3
Yang, Zhilin
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Abdul, Waheed Kareem
2
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Asia Pacific journal of marketing and logistics
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,266
Journal of retailing and consumer services
2,053
International journal of hospitality management
839
International journal of consumer studies
767
Psychology & marketing
683
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
518
SpringerLink / Bücher
503
Industrial marketing management : the international journal for industrial and high-tech firms
472
Working paper / National Bureau of Economic Research, Inc.
443
The journal of product & brand management
407
European journal of marketing : EJM
393
NBER Working Paper
387
The journal of brand management : an international journal
379
Journal of marketing research : JMR
373
The journal of services marketing
368
Journal of travel and tourism marketing
366
Journal of marketing
363
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of marketing management : MM
358
Journal of the Academy of Marketing Science
354
Tourism management : research, policies, practice
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
340
Journal of international consumer marketing
327
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
318
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of marketing communications
311
The international review of retail, distribution and consumer research
308
Journal of strategic marketing
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
290
Journal of fashion marketing and management
290
Journal of business ethics : JOBE
289
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ECONIS (ZBW)
747
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1
The 18th FINA world masters championships and destination loyalty
Kim, Euisoo
;
Kim, Sukkyu
;
Jeong, Yunduk
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
Saved in:
2
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
5
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
6
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
7
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
8
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
9
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
10
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
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