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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Internet marketing"
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Einzelhandel
Internet marketing
Brand management
234
Markenführung
234
Consumer behaviour
201
Konsumentenverhalten
201
Markenimage
157
Brand image
155
Markenartikel
99
Brand
98
Beziehungsmarketing
61
Relationship marketing
61
Advertising effects
34
Werbewirkung
34
B-to-B-Marketing
28
Business-to-business marketing
28
Markenpolitik
26
Social Web
25
Social web
25
Brand loyalty
22
Markentreue
22
Online-Marketing
22
Customer satisfaction
21
Kundenzufriedenheit
21
Markentransfer
21
Brand extension
20
Personality psychology
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Persönlichkeitspsychologie
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Deutschland
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Dwivedi, Yogesh Kumar
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1
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Asia Pacific journal of marketing and logistics
Psychology & marketing
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
124
Journal of business research : JBR
109
The journal of product & brand management
57
Industrial marketing management : the international journal for industrial and high-tech firms
55
The journal of brand management : an international journal
52
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing
31
SpringerLink / Bücher
30
The international review of retail, distribution and consumer research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
International journal of retail & distribution management
27
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Marketing intelligence & planning
21
Cogent business & management
19
Journal of marketing management : MM
18
Journal of promotion management : JPM
18
Business horizons
17
European journal of marketing : EJM
17
Journal of internet commerce
17
The journal of business & industrial marketing
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Journal of marketing
14
Tourism management : research, policies, practice
14
European journal of operational research : EJOR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of the Academy of Marketing Science
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
Springer eBook Collection
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of hospitality management
10
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ECONIS (ZBW)
31
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
10
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
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