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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"B-to-B-Marketing"
~subject:"Einzelhandel"
~subject:"Vertrauen"
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B-to-B-Marketing
Einzelhandel
Vertrauen
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
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Designation of origin
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Herkunftsbezeichnung
8
Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Retail trade
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Advertising
7
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Ahmad, Bilal
2
Akhtar, Nadeem
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Dwivedi, Abhishek
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Au-Yeung, Amelia Yuen Shan
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1
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1
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1
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1
Das, Gopal
1
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1
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1
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1
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1
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1
Guo, Chiquan
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Hatton-Jones, Siobhan
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Lu, Jessica
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Mantrala, Murali K.
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1
Misra, Richa
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Verlag Dr. Kovač
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Johannes Kepler Universität Linz
1
Westfälische Wilhelms-Universität Münster
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
614
The journal of business & industrial marketing
235
Journal of business research : JBR
143
Journal of business-to-business marketing
127
Journal of retailing and consumer services
107
SpringerLink / Bücher
82
Journal of marketing
37
Handbook of business-to-business marketing
35
The journal of product & brand management
33
Journal of retailing
32
Springer eBook Collection
31
The journal of brand management : an international journal
30
International journal of retail & distribution management
29
The international review of retail, distribution and consumer research
29
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
26
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
23
Marketing intelligence & planning
23
Gabler Edition Wissenschaft
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
The journal of personal selling & sales management : JPSSM
21
Journal of marketing management : MM
20
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Springer eBook Collection / Business and Economics
17
Journal of strategic marketing
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Psychology & marketing
15
The service industries journal
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Cogent business & management
13
European journal of operational research : EJOR
13
Innovatives Markenmanagement
13
Journal of marketing theory and practice
13
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ECONIS (ZBW)
33
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33
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
3
Developing an alternative approach to the measurement of B2B relationship health
Bignoux, Stephane
;
Gray, David
;
Booth, Anna Tudehope
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2066-2092
Persistent link: https://www.econbiz.de/10014430203
Saved in:
4
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
Saved in:
5
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
Saved in:
6
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
Saved in:
7
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
8
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Identifying aggressive versus ethical sales supervision in B2B service recovery : a multilevel perspective
Ahmad, Bilal
;
Liu, Da
;
Akhtar, Nadeem
;
Akbar, Muhammad …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2331-2349
Persistent link: https://www.econbiz.de/10013553003
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