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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"B-to-B-Marketing"
~subject:"Einzelhandel"
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B-to-B-Marketing
Einzelhandel
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
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13
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11
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1
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English
15
German
11
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Ahmad, Bilal
2
Akhtar, Nadeem
2
Akbar, Muhammad Imad Ud Din
1
Au-Yeung, Amelia Yuen Shan
1
Bignoux, Stephane
1
Blanke, Niklas
1
Bode, Maximilian
1
Boniface, Bonaventure
1
Booth, Anna Tudehope
1
Cadeaux, Jack
1
Cai, Shaohan
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
1
Di Candido, Valentino
1
Goyal, Tanu M.
1
Gray, David
1
Guin, Kalyan Kumar
1
Guo, Chiquan
1
Gyau, Amos
1
Hatton-Jones, Siobhan
1
Hupka, Philipp Alexander
1
Jia, Flora Fang
1
Lakotta, Jan
1
Langhof, Lars André
1
Launspach, Julia
1
Liu, Da
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Neun, Harald
1
Nowack, Christian
1
Pascoe, Michael
1
Pavitsich, Jörg
1
Satija, Divya
1
Stringer, Randy
1
Tan, Lay Peng
1
Teah, Min
1
Theile, Gregory
1
Waheed, Abdul
1
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Verlag Dr. Kovač
3
Johannes Kepler Universität Linz
1
Westfälische Wilhelms-Universität Münster
1
Published in...
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
604
The journal of business & industrial marketing
235
Journal of business-to-business marketing
127
Journal of business research : JBR
120
Journal of retailing and consumer services
93
SpringerLink / Bücher
79
Handbook of business-to-business marketing
35
Journal of marketing
35
Journal of retailing
31
Springer eBook Collection
31
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Research
26
Journal of the Academy of Marketing Science
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
21
European journal of marketing : EJM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
The journal of brand management : an international journal
20
Harvard-Business-Manager : das Wissen der Besten
18
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Springer eBook Collection / Business and Economics
16
The journal of product & brand management
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of marketing management : MM
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
The service industries journal
14
European journal of operational research : EJOR
13
Journal of marketing theory and practice
13
Journal of strategic marketing
13
Psychology & marketing
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
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ECONIS (ZBW)
26
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1
Developing an alternative approach to the measurement of B2B relationship health
Bignoux, Stephane
;
Gray, David
;
Booth, Anna Tudehope
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2066-2092
Persistent link: https://www.econbiz.de/10014430203
Saved in:
2
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
Saved in:
3
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
Saved in:
4
Identifying aggressive versus ethical sales supervision in B2B service recovery : a multilevel perspective
Ahmad, Bilal
;
Liu, Da
;
Akhtar, Nadeem
;
Akbar, Muhammad …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2331-2349
Persistent link: https://www.econbiz.de/10013553003
Saved in:
5
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
Saved in:
6
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
7
Services Ingredient Branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Özergin, Berrin
-
2011
Persistent link: https://www.econbiz.de/10009245270
Saved in:
8
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
-
2011
Persistent link: https://www.econbiz.de/10009236154
Saved in:
9
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
10
Diffusionsbeschleunigung in Industriegütermärkten : die Wirkung der Sales Force Adoption auf die Adoption des Kunden
Nowack, Christian
-
2016
Persistent link: https://www.econbiz.de/10011517862
Saved in:
1
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