//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Internet marketing
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
2
Thesis
1
Language
All
English
16
German
2
Author
All
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Au-Yeung, Amelia Yuen Shan
1
Bayram, Pelin
1
Cadeaux, Jack
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chang, Man Kit
1
Cheung, Man Lai
1
Das, Gopal
1
Datta, Biplab
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hao, Ruohong
1
Hatton-Jones, Siobhan
1
Hu, Meng
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Kian Yeik Koay
1
Launspach, Julia
1
Le Thanh Tiep
1
Leckie, Civilai
1
Lee, Jungwon
1
Leung, Wilson Ka-shing
1
Liang, Xiaobei
1
Lu, Jessica
1
Mantrala, Murali K.
1
Moedeen, Sajjaad
1
Mukherjee, Arpita
1
Ooi, Keng-Boon
1
Park, Cheol
1
Pascoe, Michael
1
Safeer, Asif Ali
1
Samarah, Tariq
1
Satija, Divya
1
more ...
less ...
Institution
All
EBS Business School
1
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
124
Journal of business research : JBR
106
The journal of product & brand management
57
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of internet marketing and advertising : IJIMA
50
The journal of brand management : an international journal
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing
31
SpringerLink / Bücher
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The international review of retail, distribution and consumer research
28
International journal of retail & distribution management
27
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
21
Cogent business & management
18
Journal of marketing management : MM
18
Journal of promotion management : JPM
18
Business horizons
17
European journal of marketing : EJM
17
Journal of internet commerce
17
The journal of business & industrial marketing
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Tourism management : research, policies, practice
14
European journal of operational research : EJOR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Journal of advertising research
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Springer Proceedings in Business and Economics
11
Springer eBook Collection
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of hospitality management
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
5
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
6
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
8
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
9
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
10
Influencer Marketing : zur Wirkung der Glaubwürdigkeit auf die
Marke
Tabellion, Jana
-
2019
Persistent link: https://www.econbiz.de/10011991032
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->