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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Markentreue"
~subject:"Social web"
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Search: subject:"Marke"
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Einzelhandel
Markentreue
Social web
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
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Business-to-Business-Marketing
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Designation of origin
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Chen, Jiawen
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1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
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1
Dang Ha Anh Le
1
Das, Gopal
1
Datta, Biplab
1
Dinh Toan Nguyen
1
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1
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Eugene Cheng-xi Aw
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1
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Johannes Kepler Universität Linz
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
163
Journal of retailing and consumer services
153
The journal of brand management : an international journal
88
The journal of product & brand management
85
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of internet marketing and advertising : IJIMA
52
SpringerLink / Bücher
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of retailing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
30
The international review of retail, distribution and consumer research
30
Journal of marketing management : MM
29
International journal of retail & distribution management
26
European journal of marketing : EJM
25
Journal of marketing communications
24
Marketing intelligence & planning
24
The journal of business & industrial marketing
24
Business horizons
22
International journal of hospitality management
22
Cogent business & management
21
Psychology & marketing
21
Journal of fashion marketing and management
20
International journal of advertising : the review of marketing communications
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection
19
Journal of internet commerce
18
Tourism management : research, policies, practice
18
Journal of strategic marketing
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
Technological forecasting & social change : an international journal
15
Innovatives Markenmanagement
14
International journal of contemporary hospitality management
14
Journal of marketing theory and practice
14
Research
14
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ECONIS (ZBW)
33
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
6
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
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