//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Markentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Markentreue
Brand management
123
Markenführung
123
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
81
Brand image
79
Markenartikel
51
Brand
50
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
12
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
20
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Hochschulschrift
2
Thesis
1
Language
All
English
20
German
2
Author
All
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Au-Yeung, Amelia Yuen Shan
1
Azhar, Sarwar
1
Bae, Byung Ryul
1
Bayram, Pelin
1
Cadeaux, Jack
1
Chang, En Chi
1
Chen, Jiawen
1
Dang Ha Anh Le
1
Das, Gopal
1
Datta, Biplab
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Elrehail, Hamzah
1
Esmaeilpour, Fariba
1
Farzana Quoquab
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hatton-Jones, Siobhan
1
Huang, Stephen Chi-Tsun
1
Ismail, Ahmed Rageh
1
Juang, Tsui-Ju
1
Kim, Sung-Eun
1
Launspach, Julia
1
Liao, Junyun
1
Linh Giang Truong
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Ngan Giang Truong
1
Norjaya Mohd. Yasin
1
Okumuş, Abdullah
1
Pascoe, Michael
1
Pavitsich, Jörg
1
Rahman, Salma
1
Rozhan Abu Dardak
1
Samarah, Tariq
1
Sarkar, Abhigyan
1
more ...
less ...
Institution
All
Johannes Kepler Universität Linz
1
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
109
Journal of business research : JBR
56
The journal of brand management : an international journal
36
The journal of product & brand management
35
Journal of retailing
32
The international review of retail, distribution and consumer research
28
International journal of retail & distribution management
26
SpringerLink / Bücher
24
European journal of marketing : EJM
17
International journal of hospitality management
14
European journal of operational research : EJOR
13
Australasian marketing journal
11
Springer Proceedings in Business and Economics
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Cogent business & management
10
Journal of marketing management : MM
10
Marketing letters : a journal of research in marketing
10
Psychology & marketing
10
The IUP journal of brand management : IJBRM
10
International journal of retail and distribution management
9
Journal of marketing theory and practice
9
Research
9
The service industries journal
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
8
Transportation research / E : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Innovatives Markenmanagement
7
International journal of Indian culture and business management
7
International marketing review
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
The journal of consumer marketing
7
Global business review
6
International journal of contemporary hospitality management
6
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
8
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
Saved in:
9
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
10
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->