//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Vertrauen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Vertrauen
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Hochschulschrift
1
Thesis
1
Language
All
English
16
German
1
Author
All
Dwivedi, Abhishek
2
Ahmad, Bilal
1
Akhtar, Nadeem
1
Akoglu, Halil Erdem
1
Au-Yeung, Amelia Yuen Shan
1
Bae, Byung Ryul
1
Cadeaux, Jack
1
Cai, Shaohan
1
Chang, En Chi
1
Dai, Wenbin
1
Das, Gopal
1
Datta, Biplab
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hatton-Jones, Siobhan
1
Jia, Flora Fang
1
Johnson, Lester W.
1
Kim, Sung-Eun
1
Launspach, Julia
1
Leckie, Civilai
1
Lu, Jessica
1
Mantrala, Murali K.
1
Merrilees, Bill
1
Misra, Richa
1
Mukherjee, Arpita
1
Pascoe, Michael
1
Paylan, Mehmet Ali
1
Reich, Allen Z.
1
Satija, Divya
1
Semiz, Buket Bora
1
Shukla, Mahima
1
Singh, Deepak
1
Tan, Lay Peng
1
Teah, Min
1
Waheed, Abdul
1
Winzar, Hume
1
Wright, Owen
1
Yang, Zhilin
1
Yuan, Jingbo
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
102
Journal of business research : JBR
47
Journal of retailing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of retail & distribution management
29
The international review of retail, distribution and consumer research
28
The journal of product & brand management
28
The journal of brand management : an international journal
24
SpringerLink / Bücher
17
European journal of marketing : EJM
13
European journal of operational research : EJOR
13
Journal of business-to-business marketing
13
International journal of hospitality management
11
Springer Proceedings in Business and Economics
11
The journal of business & industrial marketing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Journal of marketing management : MM
9
Cogent business & management
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of retail and distribution management
8
Marketing intelligence & planning
8
Transportation research / E : an international journal
8
Innovatives Markenmanagement
7
International journal of production economics
7
Journal of food products marketing
7
Marketing letters : a journal of research in marketing
7
Australasian marketing journal
6
International marketing review
6
Journal of fashion marketing and management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality marketing & management
6
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
Psychology & marketing
6
The journal of consumer marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Economic research
5
Gabler Edition Wissenschaft
5
International journal of business excellence
5
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
3
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand : evidence from Turkey
Semiz, Buket Bora
;
Paylan, Mehmet Ali
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2181-2197
Persistent link: https://www.econbiz.de/10014430218
Saved in:
4
Does polychronicity among sales employees develop B2B service recovery? : a dual assessment through ambidextrous leadership
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Waheed, Abdul
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2785-2807
Persistent link: https://www.econbiz.de/10014430285
Saved in:
5
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
6
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Shukla, Mahima
;
Misra, Richa
;
Singh, Deepak
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10013553050
Saved in:
7
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
8
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
9
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
10
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->