Case analysis of the do-it-yourself industry
Siobhan Hatton-Jones (Alliancz International, Singapore), and Min Teah (School of Marketing, Curtin University of Technology, Perth, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hatton-Jones, Siobhan ; Teah, Min |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 5, p. 826-838
|
| Subject: | International marketing | Branding | Consumer behaviour | Retail | DIY | Decking | Konsumentenverhalten | Markenführung | Brand management | Einzelhandel | Retail trade | Internationales Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2015-0135 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011478855