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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
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Einzelhandel
Brand management
104
Markenführung
104
Consumer behaviour
90
Konsumentenverhalten
90
Brand image
72
Markenimage
72
Brand
43
Markenartikel
43
Beziehungsmarketing
31
Relationship marketing
31
Brand loyalty
14
Markentreue
14
Social Web
12
Social web
12
Customer satisfaction
11
Kundenzufriedenheit
11
Advertising effects
9
China
9
Confidence
9
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Brand trust
7
Fashion
7
Mode
7
Retail trade
7
Advertising
6
B-to-B-Marketing
6
Business-to-business marketing
6
Taiwan
6
Viral marketing
6
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Article
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Article in journal
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English
7
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Au-Yeung, Amelia Yuen Shan
1
Cadeaux, Jack
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Hatton-Jones, Siobhan
1
Lu, Jessica
1
Mantrala, Murali K.
1
Mukherjee, Arpita
1
Pascoe, Michael
1
Satija, Divya
1
Tan, Lay Peng
1
Teah, Min
1
Winzar, Hume
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Wright, Owen
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Zou, Shaoming
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Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
European journal of operational research : EJOR
13
The journal of product & brand management
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
European review of agricultural economics : ERAE
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
The service industries journal
4
Applied economics letters
3
Business history
3
Cogent business & management
3
European retail research
3
Handelsforschung
3
International journal of Indian culture and business management
3
International journal of business and globalisation : IJBG
3
International journal of business excellence
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of euromarketing
3
Journal of international marketing
3
Journal of marketing
3
Manufacturing & service operations management : M & SOM
3
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ECONIS (ZBW)
7
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1
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
2
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
3
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
4
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
5
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia
Tan, Lay Peng
;
Cadeaux, Jack
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 414-432
Persistent link: https://www.econbiz.de/10009577076
Saved in:
6
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Saved in:
7
Development of retailers' own label products in Taiwan
Au-Yeung, Amelia Yuen Shan
;
Lu, Jessica
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
4
,
pp. 540-554
Persistent link: https://www.econbiz.de/10003905851
Saved in:
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