//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Markentreue"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markentreue
Social Web
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Einzelhandel
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
21
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Hochschulschrift
2
Thesis
1
Language
All
English
24
German
2
Author
All
Chen, Jiawen
2
Liao, Junyun
2
Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Azhar, Sarwar
1
Bae, Byung Ryul
1
Bayram, Pelin
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
1
Chen, Longshan
1
Cheung, Man Lai
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Esmaeilpour, Fariba
1
Eugene Cheng-xi Aw
1
Farzana Quoquab
1
Goyal, Tanu M.
1
Hao, Junying
1
Hao, Ruohong
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Stephen Chi-Tsun
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Ying
1
Johnson, Lester W.
1
Juang, Tsui-Ju
1
Kian Yeik Koay
1
Kim, Sung-Eun
1
Leckie, Civilai
1
Lee, Jungwon
1
Leung, Wilson Ka-shing
1
more ...
less ...
Institution
All
Johannes Kepler Universität Linz
1
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
136
The journal of product & brand management
75
Journal of retailing and consumer services
74
The journal of brand management : an international journal
70
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of internet marketing and advertising : IJIMA
52
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
29
SpringerLink / Bücher
29
Journal of marketing management : MM
25
Journal of marketing communications
24
The journal of business & industrial marketing
24
Marketing intelligence & planning
22
Business horizons
21
International journal of hospitality management
21
European journal of marketing : EJM
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
18
Psychology & marketing
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Springer eBook Collection
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of fashion marketing and management
16
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Technological forecasting & social change : an international journal
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of contemporary hospitality management
13
European journal of marketing
12
Innovatives Markenmanagement
12
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
Marketing theory
12
Research
12
The IUP journal of brand management : IJBRM
12
European Sport management quarterly : ESMQ
11
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
4
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->