//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Brand management
122
Markenführung
122
Consumer behaviour
98
Konsumentenverhalten
98
Markenimage
80
Brand image
78
Markenartikel
50
Brand
49
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social web
13
China
11
Online-Marketing
11
Internet marketing
10
Advertising effects
9
Confidence
9
Vertrauen
9
Werbewirkung
9
Brand attitude
8
Business-to-Business-Marketing
8
Designation of origin
8
Einzelhandel
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Marketing management
8
Marketingmanagement
8
Retail trade
8
Advertising
7
Brand trust
7
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
12
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Hochschulschrift
1
Thesis
1
Language
All
English
12
German
1
Author
All
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bayram, Pelin
1
Cham Tat Huei
1
Chan-Olmsted, Sylvia M.
1
Chang, Man Kit
1
Chen, Jiawen
1
Chen, Longshan
1
Cheung, Man Lai
1
Du, Peng
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Hao, Junying
1
Hao, Ruohong
1
Hu, Meng
1
Hu, Yanghong
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Jiang, Ying
1
Johnson, Lester W.
1
Kian Yeik Koay
1
Leckie, Civilai
1
Lee, Jungwon
1
Leung, Wilson Ka-shing
1
Liang, Xiaobei
1
Liao, Junyun
1
Luo, Gongli
1
Ma, He
1
Meier, Carolin
1
Moedeen, Sajjaad
1
Ooi, Keng-Boon
1
Park, Cheol
1
Samarah, Tariq
1
Tan, Garry Wei-Han
1
Wang, Rang
1
Yang, Morgan X.
1
Yuan, Leping
1
Zhu, Zhangxiang
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
111
The journal of brand management : an international journal
56
The journal of product & brand management
56
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
The journal of business & industrial marketing
22
Business horizons
21
Journal of marketing management : MM
21
SpringerLink / Bücher
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Springer eBook Collection
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of the Academy of Marketing Science
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Springer Proceedings in Business and Economics
10
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
11
-
13
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
12
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
13
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->