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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
~subject:"India"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
India
Service quality
Consumer behaviour
653
Konsumentenverhalten
652
Markenimage
103
Beziehungsmarketing
100
Relationship marketing
100
Brand management
99
Markenführung
99
Social Web
87
Social web
87
Online retailing
67
Online-Handel
67
Customer satisfaction
62
Kundenzufriedenheit
62
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56
China
54
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54
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52
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51
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49
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39
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30
Purchase intention
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Viral marketing
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Virales Marketing
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164
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Chen, Jiawen
3
Liao, Junyun
3
Cheng, Julian Ming Sung
2
Divakaran, Pradeep Kumar Ponnamma
2
Dong, Xuebing
2
Dwivedi, Abhishek
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Gorostidi-Martinez, Haritz
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2
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2
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2
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2
Khare, Arpita
2
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2
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2
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2
Misra, Richa
2
Okumuş, Abdullah
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shukla, Mahima
2
Thaichon, Park
2
Xiong, Jie
2
Xu, Weimin
2
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2
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1
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1
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1
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1
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1
Ahn, Jiseon
1
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1
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Asia Pacific journal of marketing and logistics
Technological forecasting & social change : an international journal
Journal of business research : JBR
484
Journal of retailing and consumer services
458
International journal of hospitality management
246
The journal of product & brand management
246
The journal of brand management : an international journal
217
Psychology & marketing
127
The journal of services marketing
116
Journal of international consumer marketing
100
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
97
International journal of contemporary hospitality management
96
European journal of marketing : EJM
95
Cogent business & management
94
Journal of marketing communications
82
Journal of strategic marketing
80
The service industries journal
80
Marketing intelligence & planning
79
Services marketing quarterly
75
Journal of global marketing
74
International journal of consumer studies
70
International journal of Indian culture and business management
69
The journal of consumer marketing
68
Global business review
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of the Academy of Marketing Science
62
Journal of fashion marketing and management
61
Tourism management : research, policies, practice
59
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of Islamic marketing
56
International journal of retail & distribution management
55
International marketing review
55
Marketing letters : a journal of research in marketing
54
International journal of electronic marketing and retailing : IJEMR
51
International journal of internet marketing and advertising : IJIMA
51
The international review of retail, distribution and consumer research
48
Journal of promotion management : innovations in planning and applied research
47
Journal of service research : JSR
47
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ECONIS (ZBW)
164
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1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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