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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~language:"ell"
~language:"eng"
~language:"ita"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
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Konsumentenverhalten
Consumer behaviour
746
Brand management
664
Markenführung
664
Brand image
447
Markenimage
447
Brand
336
Markenartikel
334
Beziehungsmarketing
214
Relationship marketing
214
Customer satisfaction
110
Kundenzufriedenheit
110
Social Web
110
Social web
110
Marketing management
106
Marketingmanagement
106
China
105
Luxury goods
87
Luxusgüter
87
Corporate reputation
78
Firmenimage
78
Internet marketing
73
Online-Marketing
73
Corporate social responsibility
72
Corporate Social Responsibility
71
Service quality
70
Dienstleistungsqualität
69
USA
68
United States
68
Emotion
67
Advertising effects
64
Werbewirkung
64
Brand architecture
62
Markenarchitektur
61
Online retailing
53
Online-Handel
53
Australia
49
Australien
49
International marketing
49
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49
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Article
740
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6
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Article in journal
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746
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
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3
Konferenzbeitrag
3
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Modern Greek (1453-)
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Johnson, Lester W.
6
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Thaichon, Park
5
Baxter, Stacey M.
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Sierra, Jeremy J.
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Butcher, Luke
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fam, Kim Shyan
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jebarajakirthy, Charles
3
Jin, Byoungho
3
Johnson, Zachary S.
3
Kapferer, Jean-Noël
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,929
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
391
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
255
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
746
Showing
1
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10
of
746
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Alexa, it is creeping over me : exploring the impact of privacy concerns on consumer resistance to intelligent voice assistants
Mou, Yupeng
;
Meng, Xiangxue
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 261-292
Persistent link: https://www.econbiz.de/10014486711
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
6
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
7
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
Saved in:
8
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
The effect of self-construal on solo dining intentions : an empirical study of Chinese consumers
Yan, An
;
Ren, Zhanzhi
;
Pei, Feng
;
Zhu, Xiaoxi
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 697-714
Persistent link: https://www.econbiz.de/10014486771
Saved in:
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