//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Brand management
104
Markenführung
104
Consumer behaviour
84
Markenimage
70
Brand
43
Markenartikel
43
Beziehungsmarketing
27
Relationship marketing
27
Social Web
12
Social web
12
Brand loyalty
10
Markentreue
10
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Brand attitude
8
China
8
Customer satisfaction
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
Brand trust
7
Fashion
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising
6
Confidence
6
Taiwan
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Werbung
6
Brand equity
5
Einzelhandel
5
more ...
less ...
Online availability
All
Undetermined
69
Type of publication
All
Article
91
Type of publication (narrower categories)
All
Article in journal
91
Aufsatz in Zeitschrift
91
Language
All
English
Author
All
Chen, Jiawen
3
Liao, Junyun
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alryalat, Mohammad Abdallah Ali
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
Au, Raymond
1
Bae, Byung Ryul
1
Bai, Yuli
1
Banerjee, Saikat
1
Baoku, Li
1
Basfirinci, Cigdem
1
Basu, Rituparna
1
Baumann, Chris
1
Behrendt, Karl
1
Buchanan-Oliver, Margo
1
Cham Tat Huei
1
Chan, Nga Cheng
1
Chang, En Chi
1
Chang, Man Kit
1
Chen, Longshan
1
Chen, Yun
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
472
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
68
Journal of promotion management : innovations in planning and applied research
63
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
The IUP journal of brand management : IJBRM
57
Journal of marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
Journal of Islamic marketing
38
more ...
less ...
Source
All
ECONIS (ZBW)
91
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
4
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
5
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
6
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
Saved in:
9
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
10
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->