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~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bandyopadhyay, Argho"
~person:"Cheah, Isaac"
~person:"Cheng, Julian Ming Sung"
~person:"Cui, Charles Chi"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Konsumentenverhalten
Volatility
Consumer behaviour
11
Brand management
4
Markenführung
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Innovation
2
Malaysia
2
Relationship marketing
2
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China market
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11
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Bandyopadhyay, Argho
Cheah, Isaac
Cheng, Julian Ming Sung
Cui, Charles Chi
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
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2
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Marketing intelligence & planning
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of promotion management : JPM
2
Psychology & marketing
2
Australasian marketing journal
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of bank marketing
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
Thunderbird international business review
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ECONIS (ZBW)
11
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11
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1
Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Revisiting "Cool Japan" in country-of-origin research : a commentary and future research directions
Miyamoto, Junji
;
Shimizu, Akira
;
Hayashi, Junya
;
Cheah, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2251-2265
Persistent link: https://www.econbiz.de/10014430225
Saved in:
4
The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
5
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
Consumer xenocentrism in China : an exploratory study
Mueller, Rene Dentiste
;
Wang, George Xun
;
Liu, Guoli
; …
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011529270
Saved in:
7
Consumer susceptibility to credit card misuse and indebtedness
Awanis, Sandra
;
Cui, Charles Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10010384990
Saved in:
8
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
9
Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min
;
Lwin, Michael
;
Cheah, Isaac
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
Saved in:
10
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
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