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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising"
~subject:"Dienstleistungsqualität"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Dienstleistungsqualität
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
89
Markenimage
89
Brand management
84
Markenführung
84
Beziehungsmarketing
68
Relationship marketing
68
Customer satisfaction
47
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Service quality
31
Advertising effects
27
Werbewirkung
27
Designation of origin
26
Herkunftsbezeichnung
26
Internet marketing
26
Online-Marketing
26
Social Web
26
Social web
26
E-commerce
24
Electronic Commerce
23
Confidence
21
Marketing management
21
Marketingmanagement
21
Vertrauen
21
Purchase intention
20
Innovation adoption
19
Innovationsakzeptanz
19
Viral marketing
19
Virales Marketing
19
Werbung
18
Einzelhandel
17
India
17
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49
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Article in journal
Government document
Konferenzbeitrag
Aufsatz in Zeitschrift
49
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English
49
Author
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Jebarajakirthy, Charles
2
Lee, Dae Hui
2
Quach, Sara
2
Abror, Abror
1
Ahmed, Jashim Uddin
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Akin, Mahmut Selami
1
Allameh, Sayyed Mohsen
1
Almossawi, Mohammed M.
1
Amenuvor, Fortune Edem
1
Apil, Ali Riza
1
Asadi, Hassan
1
Bandyopadhyay, Argho
1
Baoku, Li
1
Barnes, Bradley R.
1
Boateng, Henry
1
Cai, Huifen
1
Casidy, Riza
1
Chan, Shiu Fai
1
Chang, En Chi
1
Cheah, Isaac
1
Chen, Chien-Wen
1
Chen, Tser-yieth
1
Chen, Wen-Kuo
1
Chen, Xianglan
1
Cheng, Calvin
1
Chew, Janet
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Choudhry, Koushiki
1
Chow, Clement S. F.
1
Dastgir, Shabbir
1
Deng, Ssu
1
Di Benedetto, C. Anthony
1
Ding, Wenmei
1
Dix, Steve
1
Engriani, Yunita
1
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1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
271
Journal of business research : JBR
216
International journal of hospitality management
203
International journal of advertising : the review of marketing communications
109
The journal of services marketing
108
Journal of marketing communications
100
Journal of hospitality marketing & management
82
International journal of contemporary hospitality management
79
International journal of advertising : the quarterly review of marketing communications
70
Services marketing quarterly
70
Journal of travel and tourism marketing
66
Psychology & marketing
62
The service industries journal
62
Journal of advertising research
60
Cogent business & management
57
Journal of promotion management : innovations in planning and applied research
49
Journal of service research : JSR
47
European journal of marketing : EJM
46
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of internet marketing and advertising : IJIMA
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of advertising
39
Service business
37
Journal of advertising : official publication of the American Academy of Advertising
35
Tourism management : research, policies, practice
35
Journal of service management
33
Health marketing quarterly
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of retailing
30
The international journal of bank marketing : IJBM
30
Marketing intelligence & planning
29
International journal of quality and service sciences
28
Journal of air transport management
28
Journal of marketing
28
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of international consumer marketing
27
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ECONIS (ZBW)
49
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1
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
4
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
5
Influence of robots service quality on customers' acceptance in restaurants
Shah, Tejas R.
;
Kautish, Pradeep
;
Mehmood, Khalid
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3117-3137
Persistent link: https://www.econbiz.de/10014486641
Saved in:
6
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
7
Understanding the role of image, quality and price for developing prestigious mass brands
Singh, Balgopal
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 533-559
Persistent link: https://www.econbiz.de/10014285854
Saved in:
8
Creating value for patients through service encounter experiences : evidence from Turkey
Akin, Mahmut Selami
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014285902
Saved in:
9
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 997-1010
Persistent link: https://www.econbiz.de/10014285927
Saved in:
10
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators
Lee, Dae Hui
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1262-1287
Persistent link: https://www.econbiz.de/10014285992
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