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~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Advertising effects
Customer satisfaction
Markenführung
Consumer behaviour
391
Konsumentenverhalten
391
Brand image
91
Markenimage
91
Brand management
85
Beziehungsmarketing
68
Relationship marketing
68
Kundenzufriedenheit
47
China
46
Brand
43
Markenartikel
43
Online retailing
43
Online-Handel
43
Dienstleistungsqualität
31
Service quality
31
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27
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Internet marketing
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Confidence
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Marketing management
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Innovationsakzeptanz
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Viral marketing
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Virales Marketing
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Chen, Jiawen
3
Liao, Junyun
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Anisimova, Tatiana
2
Bandyopadhyay, Argho
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Casidy, Riza
2
Cheng, Julian Ming Sung
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Chiu, Weisheng
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Chow, Clement S. F.
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Dong, Xuebing
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Gao, Zhihong
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Hu, Yanghong
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Jebarajakirthy, Charles
2
Kaynak, Erdener
2
Ko, Eunju
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Le, Angelina Nhat Hanh
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Lee, Dae Hui
2
Leng, Ho Keat
2
Okumuş, Abdullah
2
Pornpitakpan, Chanthika
2
Quach, Sara
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Safeer, Asif Ali
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Sarkar, Abhigyan
2
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Thaichon, Park
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Alam, Abdullah
1
Allameh, Sayyed Mohsen
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1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
638
Journal of retailing and consumer services
590
The journal of product & brand management
292
The journal of brand management : an international journal
277
International journal of hospitality management
259
Journal of marketing communications
176
Psychology & marketing
173
International journal of advertising : the review of marketing communications
153
European journal of marketing : EJM
131
Cogent business & management
125
The journal of services marketing
117
Journal of hospitality marketing & management
113
Journal of travel and tourism marketing
112
Journal of promotion management : innovations in planning and applied research
111
International journal of contemporary hospitality management
105
International journal of advertising : the quarterly review of marketing communications
99
Journal of strategic marketing
98
Marketing letters : a journal of research in marketing
95
Journal of promotion management : JPM
94
International journal of internet marketing and advertising : IJIMA
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
Marketing intelligence & planning
92
Journal of international consumer marketing
85
Tourism management : research, policies, practice
84
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Journal of the Academy of Marketing Science
79
International journal of consumer studies
78
Journal of marketing
74
Journal of global marketing
70
The journal of consumer marketing
70
The service industries journal
70
Journal of advertising research
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
SpringerLink / Bücher
69
Services marketing quarterly
68
Journal of marketing research : JMR
67
International journal of electronic marketing and retailing : IJEMR
64
Journal of retailing
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
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ECONIS (ZBW)
143
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
5
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
6
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
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